Explore the relationship between media and society through a flexible interdisciplinary curriculum examining film, television, advertising, video games and other emerging media. You will learn to respond creatively and pivot quickly when faced with technological, institutional, economic or social disruptions and challenges. You will graduate with a portfolio of work to impress future employers or graduate schools. Develop the skills necessary for living and working in the 21st century with a major or minor in Media and Society.

Student Spotlight

van nguyen '25

Van got to combine her passion of digital storytelling with a unique and evolving industry as a digital marketing intern with TikTok. 





Experiential EducationFrom Geneva to New York to Los Angeles

Attend film screenings at the Smith Center for the Arts in downtown Geneva or the Fish Screening Room in the Gearan Center for the Performing Arts. Go on an excursion to the George Eastman Museum or study the history of video games at the Strong Museum of Play in Rochester. Explore careers in media on a networking trip to New York City or Los Angeles.

At Hobart and William Smith, learning goes beyond textbooks and classrooms. You’ll gain high-impact practical experience that deepens learning and opens doors.




No Borders:Global Education

Intern for an advertising agency in London or make a documentary about artisanal food cultures in Rome.

Wherever you go, our top-ranked global education program will allow you to apply classroom knowledge, develop cultural understanding and build global connections that expand your personal capacity and sense of purpose.



Belonging, Diversity and Equity

The Media and Society Program facilities discussions about race and intersectionality through our curriculum and programming. Study topics such as Black representation, feminist film theory, algorithm bias, and queer visual culture in our classrooms, public lectures, and screening events.  Make films, documentaries, and video games to foster belonging and enact social justice in our community and the world.

In September 2020, the department co-hosted the screening of “John Lewis: Good Trouble,” a documentary about the Civil Rights leader and U.S. Representative, and a panel discussion with staff from the Colleges and community activists.

During fall 2021, students and faculty in Introduction to Media and Society worked to build a website comparing historical and contemporary news photographs. Students’ curation of images revealed continuities between the American media’s representation of the Civil Rights Movement and the Black Lives Matter Movement, as well as between the Vietnam War and the war in Afghanistan.


Learn to analyze a wide range of media objects – from television commercials to documentary films to social media campaigns – and use that knowledge to create your own portfolio of work.


Learn to examine advertisements as economic, aesthetic and ideological forces and discover how they can reveal crucial information about their time and place. Explore the history of advertising by analyzing the strategies, themes and practices of various campaigns and then craft your own.


Study the theories and histories of experimental film making including structuralism, post-structuralism, feminist, queer, and radical Black trends. Approach the art of filmmaking as a socially and critically informed practice and then create your own.


Cultures, Aesthetics, Politics: Explore the production, distribution, and consumption of video games as a global culture. Then, design your own.



Experience movie theater quality during courses and presentations in the Fish Screening Room. Nestled inside the Gearan Center for the Perfoming Arts, the room features an 825 square-foot screen and seats 60 people.

Located at the heart of campus, the Gearan Center for the Performing Arts is a 65,000-square-foot facility that brings together Music, Dance, Theatre and Media and Society in a unified academic and community space.



Alum ImpactInvaluable Experiences

aidan morgan ’21, MSM '22
social media coordinator, Thrill One Sports & Entertainment. 

Internships with the Washington Capitals, Barstool Sports, ESPN Ithaca and the South Carolina Stingrays helped Aidan build experience for a career in sports social media.  



  • ABC
  • Artsy’s Art Gallery
  • Ashley McGraw Architecture 
  • Boston Red Sox
  • Bozzuto  
  • CBS
  • Christie’s
  • Condé Nast
  • CTM Marketing 
  • DreamYard Project
  • Dutton Children's Books 
  • Houghton Mifflin
  • IHS Markit
  • John Hancock Financial
  • John Wiley & Sons
  • MasterCard
  • Merkley+Partners 
  • Morgan Stanley
  • MTV Networks
  • NBC Universal
  • Netflix
  • Peacock
  • Playwrights Horizons
  • Simmons University 
  • TikTok
  • Topnotch Management 
  • Women’s Way
  • Yahoo! Europe


  • American University
  • Columbia University
  • Cornell University, Johnson Graduate School of Management
  • Dartmouth College, Tuck School of Business
  • Duke University
  • Hood College 
  • Johns Hopkins University
  • New York University
  • Stony Brook University 
  • Syracuse University 
  • University of Chicago
  • University of East Anglia 
  • University of Maryland, Merrill College of Journalism
  • University of Rochester
  • University of Southern California