Orange & Purple (Plus 20% black tint inside book) — Hobart shield. Green & White (Plus 35% green tint for lamp) — William Smith shield. 100% Black type for the wordmark.
Brand StandardsLogo / Identity
Logo / Primary Mark
HWS's logo represents the primary mark of the Hobart and William Smith brand. It presents HWS's image to internal and external audiences and provides distinction from other institutions of higher learning. The only acceptable logo mark is displayed at right. It may not be altered in any way and should never be compressed or extended horizontally or vertically. It is intended to be used as shown.
Logo Specifications
HWS's logo should be displayed according to these specifications. No other mark or logo should be placed in direct relationship with the primary mark unless specified elsewhere in this manual.
Crests and HWS name:
- Hobart Shield and William Smith Shield can only be displayed in this fashion
- Hobart on left and William Smith Shield on right
- Shields are always of equal size.
- Shields should not be enlarged or reduced.
- Word mark is Goudy Old Style. All caps. No bold.
- Type displayed on one line.
Logo Specifications
cont.
Font:
Goudy Old Style, Roman (No Bold*)
Case:
All Caps
Ampersand:
Ampersand is NOT permitted and the word AND is spelled out in all instances
Word AND:
The word AND is slightly smaller (0.825% the point size of the rest of the text)(i.e. if the text is 20 pt., the word AND is 0.825 × 20 = 16.5 pt.)
Alignment:
Centered
Lines of Type:
Displayed on one line.
* The logo is generally not bolded unless the design or material necessitates for readability. (for example when printing on fabric or vinyl)
Other Configurations
Other configurations of HWS's logo may be required due to space constraints. In the case of space constraints the logo mark may be represented in any of these fashions. Same guidelines apply as state previously.
Square or Vertical Space
Linear / Horizontal Space
Reverse Type Against a Dark Background
Restricted Use of Individual Hobart College or William Smith College Logos
Individual College logo marks are restricted for use by the:
- Hobart Deans Office
- William Smith Deans Office
- Alumni Association
- Hobart Athletics (secondary athletics logo mark)
- William Smith Athletics (secondary athletics logo mark)
No other department has permission to use the individual logo mark.
Examples of permitted individual-college lockups for Hobart College and William Smith College — assets to be supplied separately. The words "William" and "Smith" should NOT BE SEPARATED ON TWO LINES OF TYPE.
Black and White Color Specs
It is acceptable to use the logo in black and white.
This secondary black and white version may be necessary to use for embroidered and embossed items.
It is acceptable to reverse the logo (white against a solid background).
The Seals
The Hobart and William Smith seals are reserved for use only by the Board of Trustees, Office of the President and at the discretion of the Office of Marketing and Communications for use on official HWS materials and for formal, ceremonial events.
Examples of documents requiring the formal dignity of the seal include diplomas, medallions, awards and honorary certificates. The seals are NOT to be used as the HWS logo and not to be used on stationery, signage, vehicles, banners and promotional items (pens, napkins, mugs, etc.).
Permission for use of the seals can be obtained from the Vice President for Marketing and Communications at (315) 781-3540.
The seals may not be altered or reconfigured in any way and should never be compressed or extended horizontally or vertically.
When used in color, the seals should be displayed in the ways described at right.
Hobart and William Smith Seals
Both seals should be displayed together, side by side with the Hobart seal on left and William Smith seal on the right.
Primary Color Palette
Hobart seal in purple PMS 2607. William Smith seal in green PMS 349.
Primary Color Palette (Multiple Colors)
Hobart seal in black, purple PMS 2607, orange PMS 165 and gold PMS 115 (45%). William Smith seal in green PMS 349, dark green PMS 350 and gold 1235.
Hobart seal in black, purple PMS 2607, orange PMS 165 and gold PMS 1235. William Smith seal in green PMS 349, dark green PMS 350 and gold PMS 1235. Background is green PMS 349 (80%).
Stationery System
A coordinated system of Hobart and William Smith stationery and identification materials presents a unified brand. It is expected that all HWS business will be conducted on official letterhead using the approved formats.
Individual departments and programs may not create their own stationery or identification materials apart from the approved Hobart and William Smith system. The approved format will be maintained in all instances with no derivation.
First Name Last Name
Title Line 1
Title Line 2
Title Line 1
Title Line 2
Office of xxxxxxx
Street Address, Geneva, NY 14456
Street Address, Geneva, NY 14456
Office of xxxxxx
Street Address, Geneva, NY 14456 | P (315) 781-xxxx | F (315) 781-xxxx | www.hws.edu
Letterhead
To be used for all official HWS Communication. (Refer to example.)
The only varying fields are Office Name, Address, Phone and Fax Numbers. All other content remains fixed and is preset at the printer. All letterhead will include HWS's official logo and website address www.hws.edu. No other website addresses/URLs will be permitted.
A Word template for electronic mail can be obtained by contacting the Office of Marketing and Communications, Director of Publications.
Goudy Old Style is the recommended font for use in the body of letters.
Ordering: Approved Letterhead and Envelopes can be ordered through HWS's approved vendor. Ordering information can be found online: www.hws.edu/news/publicity.aspx
Note: Non-specific office letterhead, #10 envelopes, 9 × 12" and 10 × 13" envelopes containing the HWS logo, general address and phone information (300 Pulteney Street, Geneva, NY 14456; 315-781-3000) can be obtained through Print Services.
Office of xxxxxx
Street Address, Geneva, NY 14456 | P (315) 781-xxxx | F (315) 781-xxxx | www.hws.edu
Envelopes
HWS's Envelopes include the logo and Office Name and Street Address. All envelopes must include a street address approved by the U.S. Post Office. The HWS Post Office has a list of approved street addresses. If your street address is not approved, use HWS's general street address: 300 Pulteney Street, Geneva, NY 14456.
Ordering: Approved Letterhead and Envelopes can be ordered through HWS's approved vendor. Ordering information can be found online: www.hws.edu/news/publicity.aspx
Office of xxxxxxx
Street Address, Geneva, NY 14456
Street Address, Geneva, NY 14456
Business Cards
In conjunction with HWS's coordinated system of Hobart and William Smith stationery and identification materials, it is expected that all HWS business will be conducted using the approved business card format. Individual departments and programs may not create their materials apart from the approved Hobart and William Smith system. The approved format will be maintained in all instances with no derivation.
HWS's logo and website address are the only logos and web addresses (URLs) that will appear on the business card.
Ordering: Approved Business Cards can be ordered through HWS's approved vendor. Ordering information can be found online: www.hws.edu/news/publicity.aspx
Approved Business Card layout
First Name Last Name
Title Line 1
Title Line 2
Title Line 1
Title Line 2
Notepads
Specifications
- Black and White only
- Pads of 100 sheets
- 1/4 of sheet (5.5 × 4.25") or
- 1/2 sheet (5.5 × 8.5")
Ordering: Approved Notepads can be ordered through HWS's approved vendor. Ordering information can be found online: www.hws.edu/news/publicity.aspx
Folded Note Cards / Envelopes
BLANK INSIDE
Ordering: Approved Note Cards / Envelopes can be ordered through HWS's approved vendor. Ordering information can be found online: www.hws.edu/news/publicity.aspx
Approved Notepad layout
First Name Last Name
Title
Office or Department
Building or Street
Geneva, NY 14456
www.hws.edu
Building or Street
Geneva, NY 14456
www.hws.edu
P. (315) 781-xxxx
F. (315) 781-xxxx
C. (OPTIONAL)
email@hws.edu
F. (315) 781-xxxx
C. (OPTIONAL)
email@hws.edu
Email Signature
If using HWS's logo in email signatures, it is recommended it be configured as such:
Employee Name
Title
Address
OR
Employee Name
Title
Address
Power Point Slide
HWS has standard PPT templates for use in slide presentations.
Download: Approved Power Point templates can be downloaded here.