The Pulteney StreetSurvey
CERTIFIED GOLD
The Council for the Advancement and Support of Education recognized the Colleges’ marketing efforts, led by Vice President of Marketing and Communications Catherine Williams, with three national Circle of Excellence Awards. The new HWS website and the student recruitment viewbook were each awarded silver, while the branding redesign won gold. The Colleges’ branding and communications work also earned regional CASE praise with seven “Best of District II” honors.
“As a Board member and an alum, I’m so pleased with the storytelling mastery of the new branding,” says Trustee Michael Rawlins ’80, P’16, Head of the Enterprise Content Platforms Design Team at the Walt Disney Company. Rawlins and Trustee Linda Arrington ’88, Chief Marketing Officer for the Commercial Banking sector of JPMorgan Chase, both served on the taskforce that oversaw the branding project. “A Hobart and William Smith education is not just about the diploma — it’s about the experiences and community. Our branding is compelling because it’s unique to the experiences that you get when you come to Geneva.”