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Business Management and Entrepreneurship

Catalogue PDF Version

Catalogue - PDF Version

Program Faculty

Thomas Drennen, Professor, Business Management and Entrepreneurship, Co-Chair
Craig Talmage, Associate Professor, Business Management and Entrepreneurship, Co-Chair
Elvis Avdic, Visiting Instructor, Business Management and Entrepreneurship
Melanie Dun Moodie, Visiting Assistant Professor, Business Management and Entrepreneurship
Warren Hamilton, Associate Professor, Economics
Joyce Jacobsen, Professor, Economics
Erinn Ryen, Visiting Assistant Professor, Business Management and Entrepreneurship
John Zappia, Visiting Instructor, Business Management and Entrepreneurship

Affiliated Faculty
Chris Annear, Anthropology
Michelle Martin-Baron, Gender, Sexuality, and Intersectional Justice
Kristen Brubaker, Environmental Studies
Donna Davenport, Dance
May Farnsworth, Spanish and Hispanic Studies
Cheryl Forbes, Writing and Rhetoric
Jonathan Forde, Mathematics and Computer Science, Data Analytics
Kendralin Freeman, Sociology and Data Analytics
John Halfman, Environmental Studies and Geoscience
Jessica Hayes-Conroy, Gender, Sexuality, and Intersectional Justice, Public Health
Michelle Iklé, Dance
Kelly Johnson, Dance
Beth Kinne, Environmental Studies
Eric Klaus, German Area Studies
Dewayne Lucas, Politics
Charity Lofthouse, Music
Whitney Mauer, Environmental Studies
Robinson Murphy, Environmental Studies
Mark Olivieri, Music
Fernando Rodríguez-Mansilla, Spanish and Hispanic Studies
Caroline Travalia, Spanish and Hispanic Studies
Richard Salter, Professor of Religious Studies
Angelique Szymanek, Art and Architecture and Critical Museum Studies
Katherine Walker, Music
Cynthia Williams, Dance

The Business Management and Entrepreneurship program directly challenges our students to explore solutions to a wide range of societal issues, to collaborate with their peers and faculty to propose solutions, and to act – solving problems by implementing their interdisciplinary and collaborative solutions to these societal issues, often through community engaged approaches. Specifically, the Business Management and Entrepreneurship program integrates courses in applied skills and theories with historically liberal arts disciplines, recognizing the necessary synergies between areas such as foreign languages, music, environmental studies, and entrepreneurial skills.

Mission Statement

The Business Management and Entrepreneurship program challenges students to become well-rounded leaders and resourceful innovators who are globally aware and community-centric. With an emphasis on the conceptual understanding, practical skills and ethical structure necessary for business or civic leadership, the Business Management and Entrepreneurship program cultivates agents of change across a wide-range of causes and careers. These future leaders of the 21st century explore and hone the analytical and critical thinking skills of a liberal arts education as they stoke their passions and animate their ideas – whether creating new non-profit or for-profit enterprises, or leading innovation within existing organizations.

Offerings

The Business Management and Entrepreneurship Program offers the interdisciplinary Business Management and Entrepreneurship Major, the Entrepreneurship minor, the Master of Science in Management, and a graduate-level Advanced Certificate of Management.

Business Management and Entrepreneurship Major (B.S.)

interdisciplinary, 15 courses
Learning Objectives:

  • Demonstrate knowledge of the theoretical foundation necessary for managerial and entrepreneurial leadership and strategies across multiple disciplines.
  • Apply ethical, data-driven decision-making skills in both real-world and simulated contexts.
  • Develop and demonstrate an understanding of importance of stakeholder involvement in the decision process.
  • Consistently craft and entrepreneurial strategies that incorporate diversity, equity, and inclusivity principles in a meaningful way.
  • Demonstrate the ability to construct and interpret financial statements, including sensitivity analysis.
  • Apply historical and contemporary theories of management to analyze real-world management scenarios.

Requirements:
The B.S. in Business Management and Entrepreneurship requires completion of 15 courses, including seven core courses; four courses within a concentration; one ethics course; two electives; and a capstone course (MGMT 400).

Core Courses

MGMT 101 Entrepreneurial Leadership
MGMT 120 Economic Principles OR ECON 160 Principles of Economics
MGMT 201 Quantitative Tools
MGMT 210 Fundamentals of Marketing
MGMT 215 Managerial Accounting
MGMT 310 Managerial Finance
MGMT 315 Organizational Management

Electives

MGMT 220 Social Innovation for the Entrepreneur
MGMT 223 Business Sustainability and Social Responsibility
MGMT 235 Spatial Business Decisions
MGMT 330 Ideation Laboratory
MGMT 338 Entrepreneurship and the Wine Industry in the Finger Lakes
ANTH 330 The Anthropology of Creativity
ARTS 115 Three Dimensional Design
ASN 268 China Goes Global
BIDS 390 The Video Essay
CLAS 281 Fall of the Roman Empire
CLAS 310 Sparta: The Warrior Heroes of Ancient Greece
ECON 198 Business Law
ECON 240 International Trade
ECON 300 Macroeconomics: Theory and Policy
ECON 301 Microeconomics: Theory and Policy
ECON 315 Managerial Economics
ECON 316 Labor Market Issues
ECON 344 Economic Development
ECON 348 Natural Resource and Energy Economics
ECON 415 Game Theory
ENV 202 Environmental Humanities
FRN 232 French for the Professions
HIST 234 History of American Thought from 1865 to Present
HIST 354 Lives of Consequence
INRL 254 Globalization
MDSC 200 Cultures of Advertising
MDSC 303 History of Social Documentary
MDSC 309 Media Industries and Alternatives
PSY 220 Introduction to Personality
REL 295 Sustainability, Fashion, and Justice
ROM 212 Sustainable Rome
SOC 214 Urban Ethnography
SLA 231 Spanish for the Professions
THTR 280 Stage Management for Theatre and Beyond
WRRH 211 Introduction to Public Relations
WRRH 212 Marketing Concepts
WRRH 311 Introduction to Publishing

Ethics Courses

MGMT 220 Social Innovation for the Entrepreneur
MGMT 223 Business Sustainability
CLAS 230 Gender and Sexuality in Antiquity
CLAS 281 Fall of the Roman Empire
CLAS 290 Ancient Law and Morality
FSCT 202 Fisher Center Topics
GSIJ 100 Intro to Gender, Sexuality and Intersectional Justice
GSIJ 204 The Politics of Health
GSIJ 212 Gender and Geography
GSIJ 213 Transnational Feminisms
GSIJ 219 Black Feminism(s)
GSIJ 305 Food, Feminism, and Health
GSIJ 362 Theories of Body Health and Wellbeing
HIST 354 Lives of Consequence
PHIL 130 Moral Dilemmas
PHIL 151 Crime and Punishment
PHIL 152 Philosophy and Feminism
PHIL 154 Environmental Ethics
PHIL 156 Biomedical Ethics
PHIL 163 Philosophy of Sport
REL 228 Religion and Resistance
REL 271 The Holocaust
REL 273 Jewish Thought
REL 278 Modern Judaism
REL 286 Islam and the Environment
REL 288 Religious Extremism
REL 290 Human Rights and Religion
REL 291 Ethics of Identity
REL 292 Deviance & (De)Medicalization
REL 293 Racial Utopia: Economizing Soul
REL 294 Religion and Sports
REL 296 Evil
REL 335 Jihad
THTR 290 Theater for Social Change

Concentrations

Climate and Resource Management
Dance Administration
Data Analytics
Ecopreneurship
Food and Culture
Gender, Sexuality, and Intersectional Justice
German for Management and Entrepreneurship
Meanings and Values across Cultures
Museum Management
Music Administration
Politics
Public Health
Spanish for Management and Entrepreneurship
Strategic Communication and Professional Writing

Ancient Leadership and Innovation

This concentration connects timeless lessons from the ancient world to modern business challenges. By studying figures like Plato, Cicero, Alexander the Great, and Marcus Aurelius, students explore leadership, ethics, and strategy through a historical lens. This concentration is ideal for students who think narratively, enjoy big-picture questions, and want to sharpen their ability to lead during uncertainty. It offers students opportunities to question civic engagement, historical context, and ethical leadership.

To complete this concentration, students must take four designated courses in Greek and Roman Studies as outlined below.

  • 1 in Leadership Studies (200 level or above)
  • 1 Ancient Greek or Latin Language Course (any level)
  • 1 Elective in Antiquity (200 level or above)
  • 1 Additional Elective from any of the above or an approved substitution.

At least one course must include a Data Visualization (DV) aspect. This requirement integrates digital tools like Mapping software or Data Visualization software, emphasizing the ethics and utility of data in representing history. Students can substitute a DATA (Data Analytics) course with the approval of the MGMT program.

Leadership Studies (200 level or above):

  • CLAS 209: Alexander the Great (Data Visualization)
  • CLAS 285: Leadership in Antiquity (Data Visualization)
  • CLAS 295: Power, Politics, and Rhetoric in Ancient Athens

Ancient Language Course (any level):

  • GRE 101/102
  • GRE 205 (Greek New Testament - Data Visualization)
  • GRE 213 (Plato’s Republic, Book 1)
  • GRE 250 (Greek Historians)
  • LAT 101/102
  • LAT 223 (Medieval Latin - Data Visualization)
  • LAT 255 (Roman Historians)

Elective in Antiquity (200 level or above):

  • CLAS 202: Athens in the Age of Pericles
  • CLAS 251: Roman (Revolutions) – Republic to Empire (Data Visualization)
  • CLAS 281: Fall of the Roman Empire (Data Visualization)
  • CLAS 290: Ancient Law
  • CLAS 310: Sparta

Additional Elective: Any course from the above categories or an approved substitution

Climate and Resource Management
This concentration provides students with the resources and knowledge to propose and develop solutions addressing inequalities in access to clean water, resource allocation and climate change across the globe. Students in this concentration will acquire a basic analytical skillset for data collection and analysis required of decision makers and stewards in control of resources impacting or impacted by modern climate change.

Students must complete one of three foundation courses (Geo 182: Introduction to Meteorology, Geo 184: Introduction to Geology, or Geo 186: Introduction to Hydrogeology) and three electives at the 200 level or above from the following list.

  • ATMO 245 Climate Change Science
  • GEO 210 Environmental Hydrology
  • GEO 215 Hydrometeorology
  • GEO 220 Geomorphology
  • GEO 250 Oceanography
  • GEO 255 Global Climates and Oceans
  • GEO 260 Weather Analysis
  • GEO 276 Tectonics
  • GEO 280 Environmental Geochemistry
  • GEO 284 Mineralogy and Petrology
  • GEO 330 Limnology
  • GEO 365 Environmental Meteorology

Dance Administration
This concentration applies the skills and principles of Management and Entrepreneurship to the discipline of dance. It offers a career trajectory for students with a passion for dance, who can go on to pursue careers as arts administrators, agents, and managers, marketers, or fundraisers for performing arts organizations. The goal is to develop conscientious, creative performing arts administrators and entrepreneurs.

The concentration includes 2 required courses (DAN 450 and DAN 460) and two electives, which must be approved in consultation with a dance advisor.

  • DAN 450 Independent Study in Arts Administration or Dance Production
  • DAN 460 Senior Seminar: Advanced Topics in Dance

Electives:

  • DAN 230 Community Arts: Activism Embodied
  • DAN 250 Improvisation
  • DAN 432 Dance Education Seminar
  • EDUC 335 Arts and Education
  • DAN 450 Independent Study (with a social justice focus)

Data Analytics
Data Analytics develops students into leaders comfortable making decisions based on facts rather than intuition or guesswork. By analyzing data, managers and entrepreneurs can identify patterns and trends they may have missed otherwise, leading to better decision-making. Students choosing the Data Analytics concentration should also declare a Data Analytics minor.

To complete this concentration, students must complete four classes within the Data Analytics program. Students may substitute MGMT 235 (Spatial Business Decisions), Econ 202, or ENV 203 (Fundamentals of GIS) for one of the four classes.

Ecopreneurship
Students choosing this concentration gain a scientific understanding of various environmental issues and how individuals and societies are responsible for, and also impacted by, these environmental issues. The coursework provides students with the knowledge and skills necessary to propose meaningful solutions or to better manage our environmental resources.

To complete this concentration, students must complete ENV 102 (Topics) and three additional ENV courses at the 200 level or above. (Juniors and Seniors may substitute another ENV core course for ENV 102, since they are ineligible to enroll in ENV 102.)

Food Studies
Gastronomy, culinary production, and food systems are academic fields of inquiry and practice, which leverage experiential pedagogies. Geneva and the Finger Lakes act as our living (col)laboratory as productive spaces for wine, beer, dairy, cheeses, and a multiplicity of food labor, tourism, and gustatory production. This concentration focuses on the generation of primary qualitative data and the theoretical application of food in society and food justice knowledge. In today’s fiscal and moral economies students must hold competencies around the modes, policies, and ethics of food security at the household, national, and international scales.

Students choosing this concentration must complete a methods/ethics course [ANTH 273 (Fieldwork Methods) or GSIJ 305 (Food, Feminism & Health)], a theory course [ANTH 306 (Theorizing Culture) or GSIJ 362(Theories of Bodies, Health, and Wellbeing)], and two electives from the following list:

  • ANTH 102 Archaeology and World Prehistory
  • ANTH 110 Introduction to Cultural Anthropology
  • ANTH 217 Precolonial Africa
  • ANTH 225 China in Africa: Food, Debt and Democracy
  • ANTH 280 Environment and Culture
  • ANTH 310 Experimental Archeology and Paleotechnology
  • ANTH 354 Seminar: Food, Meaning & Voice
  • BIOL 160 Nutrition
  • CHEM 304 Bonding with Food: The Chemistry of Food Preparation, Production, and Policy
  • GSIJ 211 Place and Hearth
  • HIST 151 Food Systems in World History
  • ROM 207 (Never) Basta! Edible Italy, Exploring Culture Through Food
  • ROM 211 Terra Italiana: Environmental Studies in Italy
  • ROM 219 Italian Food, Culture & Society

Gender, Sexuality, and Intersectional Justice
Being conversant in issues of diversity, equity, inclusion, and social difference is an essential skill in today's workforce. The GSIJ concentration will signal this training to employers and allow students to develop relevant skills.

Students choosing this concentration must complete GSIJ 100 Introduction to Gender, Sexuality, and Intersectional Justice, one theory course (GSIJ 300 Intersectional Feminist Theory, GSIJ 310 Queer Theory and Methods, or GSIJ 362 Theories of Bodies, Health, and Wellbeing), and any two GSIJ electives. Students choosing this option are encouraged to minor in Gender, Sexuality, and Intersectional Justice by completing three additional courses that fulfill the minor requirements.

Global Business & Language Concentration
Students who choose this concentration will develop proficiency in a global language while gaining foundational insights into business management and entrepreneurship worldwide. This skill set will equip them to collaborate effectively with international partners, demonstrate cultural intelligence in different languages and contexts, and work in industries where language and cultural fluency provide a competitive edge.

To complete the Global Business & Language concentration, students must fulfill the following requirements:

  • Two (2) intermediate-level language courses (equivalent to the 200-level or above)
  • Two (2) advanced courses, which may be:
    • Higher-level language courses in the selected language,
    • Culture, literature, or business-related courses specific to the region where the language is spoken or the designated area is studied, or approved study abroad coursework related to the language, area, and relevant business applications

Students are strongly encouraged to pursue study abroad programs, internships, and global business experiences that provide immersive learning opportunities. The Center for Global Education (CGE) offers programs to fulfill parts of this concentration through established programs in Spain, Germany, France, Canada, North Africa, Asia, Italy, former Soviet states, and beyond (e.g., areas with our less commonly taught languages).

Meanings and Values across Cultures
Understanding cultural and religious differences is imperative for students aspiring to thrive in management. This insight fosters a respectful and inclusive work environment, essential for successfully navigating both the domestic and the international marketplace. Acknowledging these variations broadens one’s worldview and sharpens interpersonal skills, enabling future managers to lead diverse teams effectively. Engaging with these differences allows for better communication and collaboration, laying the foundation for innovative problem-solving and decision-making strategies.

Requirements: Students choosing this requirement complete four classes within Religious Studies at the 200 level or higher.

Museum Management
This concentration is for students interested in careers in museums, other cultural institutions, arts administration, or nonprofit organizations. Students choosing this concentration should consider completing the Critical Museum Studies (CMST) minor, which requires two additional electives and the capstone.

The four courses in the concentration include one foundation course (CMST 200: Indigenous Arts of the Americas in Museums or CMST 214: Introduction to Critical Museum Studies), two approved electives from one of the CMST tracks (“Art Museums and Galleries”, “History and Cultural Museums”, “Beyond Museums”) and Social Innovation (MGMT 220).

Music Administration
This concentration applies the skills and principles of Business Management and Entrepreneurship to the discipline of music. It offers a career trajectory for students with a passion in music, who can go on to pursue careers as arts administrators, music agents, and managers, marketers, or fundraisers for music and arts organizations. The goal is to develop conscientious, creative performing arts administrators and entrepreneurs.

  • MUS 214
  • 2 Mus Electives from this list: AMST 215, MUS 201, MUS 205, MUS 209, MUS 311
  • MUS 460

Politics
Whether interested in pursuing a career in the business community, the nonprofit sector, or creating a new venture, students will benefit from an understanding of the political landscape, contemporary issues, and the elements behind them.

To complete the concentration in Politics, students need to take POL 110 and three additional courses at the 2XX or 3XX level from this list:

  • POL 201 Politics of Climate Change
  • POL 209 Social Movements in American Politics
  • POL 211 Visions of the City
  • POL 221 Voting and Elections
  • POL 289 American Political Thought
  • POL 329 American Democracy Today

Public Health
Today’s health care leaders need 21st Century management and entrepreneurship foundations amidst changing landscapes in technology, industry structure, labor relations, among other pertinent trends. With a public health concentration, students can embark on a transformative journey at the intersection of health and business. This unique program offers students an interdisciplinary educational opportunity spanning biology, chemistry, anthropology, economics, education, and other interdisciplinary studies. This concentration offers comprehensive opportunities for students to approach healthcare management and entrepreneurship within a liberal arts context.

Students choosing this concentration must complete: PBHL 100 Introduction to Public Health; PBHL 201 Introduction to Epidemiology or PBHL 301 Critical Social Epidemiology; GSIJ 204 Politics of Health; and one additional course from the list of core electives (not a tools course).

Strategic Communication and Professional Writing
The Strategic Communication and Professional Writing concentration responds to the imperative to equip 21st-century leaders with advanced communication skills in the dynamic for-profit, nonprofit, and public landscapes. This specialized track integrates courses such as "Writing in the Professional Workplace," "Introduction to Public Relations," and "Marketing Concepts," offering students a comprehensive skill set crucial for success in managerial roles. By exploring sociolinguistics, print journalism, and fashion discourse, students develop a versatile skill set that extends beyond traditional boundaries. Emphasizing strategic communication strategies tailored to ever-changing contexts, the concentration ensures graduates are well-prepared to lead teams, manage projects, and engage with stakeholders meaningfully and effectively. This concentration prepares students for diverse professions, aligning with the program's ethos of providing a forward-looking, interdisciplinary approach that empowers them to excel as communicative leaders in the evolving entrepreneurial and managerial landscape.

Students choosing this concentration must complete four electives from the list below, at least one of which must be at the 300 level.  One of the electives can be either an independent study (WRRH 450), internship (WRRH 499), or Writing Colleague placement (WRRH 490).  All students are encouraged to take WRRH 225 (Writing in the Professional Space) as one of their three lower-level electives.

Electives

  • WRRH 207 Sociolinguistics
  • WRRH 210 Introduction to Print Journalism
  • WRRH 211 Introduction to Public Relations
  • WRRH 212 Marketing Concepts
  • WRRH 218 Getting Dressed: Discourses of Fashion

One Upper Core

  • WRRH 311 Introduction to Publishing
  • WRRH 320 Op-Ed: Political/Cultural Commentary
  • WRRH 325 The Science Beat
  • WRRH 450 (with Permission from MGMT Dept. Chair)
  • WRRH 490 (Writing Colleague Placement if in MGMT course)
  • WRRH 499 (internship)

Entrepreneurship Minor
interdisciplinary, 7 courses
Requirements:
Three required core classes: MGMT 101 Entrepreneurial Leadership, MGMT 120 Economic Principles for the Entrepreneur OR ECON 160 Principles of Economics, MGMT 201 Quantitative Tools for the Entrepreneur; one ethics class from the list below; two electives from two different departments unless they come from the MGMT department; and one MGMT 300-level course or above that serves as the capstone (or one additional ethics elective or non-ethics elective at the 300-level). All courses must be passed with a grade of C- or higher. Credit/no credit courses cannot be counted towards the minor.

Ethics Requirement

The minor requires that all students take an Ethics course from the following list of options:
CLAS 230 Gender and Sexuality in Antiquity
CLAS 290 Ancient Law and Morality
GSIJ 204 The Politics of Health
GSIJ 212 Gender and Geography
GSIJ 219 Black Feminism(s)
GSIJ 305 Food Feminism and Health
HIST 354 Lives of Consequence
MGMT 220 Social Innovation for the Entrepreneur
MGMT 223 Business Sustainability
PHIL 151 Crime and Punishment
PHIL 152 Philosophy and Feminism
PHIL 154 Environmental Ethics
PHIL 156 Biomedical Ethics
PHIL 250 Feminism: Ethics and Knowledge
REL 108 Religion and Alienation
REL 219 Islam and Society: Then and Now
REL 228 Religion and Resistance
REL 238 Liberating Theology
REL 239 Nihilism East and West
REL 255 Peace and Violence in the Qur'an
REL 271 The Holocaust
REL 273 Jewish Thought
REL 278 Modern Judaism
REL 286 Islam and the Environment
REL 288 Religious Extremism
REL 290 Human Rights and Religion
REL 296 Evil
REL 325 Japanese Philosophy and Religious Thought
REL 345 Tradition Transformers
REL 371 Responses to the Holocaust
REL 461 Seminar: Theory in Religious Studies
THTR 290 Theater for Social Change

Elective Courses

Students are required to take two electives. The two courses must come from two different departments/programs. Students are encouraged to take at least one elective at the 300 level or higher.

AMST 202 Drawing for Study and Storytelling
ANTH 280 Environment and Culture
ANTH 298 Modern Japan
ANTH 330 Anthropology of Creativity
ANTH 354 Seminar: Food, Meaning and Voice
ARTS 115 Three Dimensional Design
ARCH 312 Contemporary Theories of Modern Architecture and Urbanism
ARCS 405 Portfolio Design
ARTH 212 Arts of Modern China
ASN 215 Environmental Development in East Asia
ASN 236 Cultural Dynamics in China and Taiwan 
BIDS 305 Video Essay
DAN 230 Community Arts: Activism Embodied
ECON 196 Principles of Accounting
ECON 198 Business Law
ECON 219 Behavioral Finance
ECON 240 International Trade
ECON 315 Managerial Economics
ECON 316 Labor Market Issues
ECON 331 Institutional Economics
ECON 348 Natural Resource and Energy Economics
ECON 344 Economic Development
ECON 415 Game Theory
EDUC 335 Arts and Education
ENG 270 Globalization and Literature
ENV 201 Community and Urban Resilience
ENV 202 Environmental Humanities
ENV 215 Environmental Development in East Asia
HIST 215 American Urban History
HIST 234 History of American Thought from 1865 to Present
HIST 310 Rise of Industrial America
HIST 311 20th Century American
HIST 354 Lives of Consequence
INRL 180 Introduction to International Relations
INRL 248 Politics of Development
INRL 254 Globalization
INRL 358 State, Society, and Market in the Middle East and North Africa
MDSC 200 Cultures of Advertising
MDSC 309 Media Industries & Alternatives
MGMT 220 Social Innovation for the Entrepreneur
MGMT 223 Business Sustainability and Social Responsibility
MGMT 235 Spatial Business Decisions
MGMT 330 Ideation Laboratory
MGMT 338 Entrepreneurship and the Wine Industry in the Finger Lakes
PHIL 230 Aesthetics
PSY 220 Intro to Personality
PSY 227 Intro to Social Psychology
PSY 231 Cognitive Psychology
REL 287 Asking Questions, Getting Answers
ROM 212 Sustainable Rome 
ROM 219 Italian Food, Culture, and Society 
SOC 100 Introduction to Sociology
SOC 214 Urban Ethnography
SOC 225 Working Families
SOC 226 Sex and Gender 
SOC 251 Sociology of the City
THTR 280 Stage Management for Theatre and Beyond
THTR 290 Theater for Social Change
WRRH 211 Introduction to Public Relations
WRRH 212 Marketing Concepts
WRRH 311 Introduction to Publishing

Master of Science in Management (MSM)

Through our one-year program, students develop the skills needed to design solutions and implement strategic plans of action that solve local and global challenges. The Master of Science in Management program builds on the value of a student’s undergraduate education, providing them with the additional skills, knowledge, and insight necessary to build a rewarding career and live a consequential life.

Requirements for the MSM Program
10 courses
4 core courses, 4 electives, a 1-credit (or two half-credits) internship, two ¼ credit online “skills” courses, and two ¼ credit experiential field trips, and a capstone experience in conjunction with one of their elective courses.

Core Courses
MGMT 501 Management Strategies for a Changing World
MGMT 502 Management Accounting
MGMT 503 Financial Management
MGMT 504 Leadership and Innovation

Elective Courses
MGMT 511 Marketing and Communication
MGMT 512 Organizational Development
MGMT 513 Business Law
MGMT 514 Data Analytics and Visualization
MGMT 521 Nonprofit Management

Advanced Certificate in Management

4 ½ courses
Requirements:
The Advanced Certificate in Management (CiM) creates a pathway for HWS graduates to enhance their career entry opportunities, and a pathway for professionals to advance in their career. The CiM program can be completed in one or two semesters. The experience builds on the value foundation of a liberal arts education and helps students develop skills, knowledge and insight in strategic management principles. Our program is distinguished by a solutions-oriented approach and an emphasis on ethical decision-making. Students must complete four courses, including at least three core classes and either an additional core or one elective. Students also complete an Excel foundations course and participate in a cornerstone of the CiM – the experiential field trip. With elective options that span data analytics and visualization, to nonprofit management, social innovation, or business law, students also tailor their studies to a unique career goal.

4 courses, 3 cores and either an additional core or an elective, one ¼ credit online “skills” courses, and one ¼ credit experiential field trip.

Course Descriptions
MGMT 101 Entrepreneurial Leadership  As technology and globalization continue to spur interconnectedness, leaders must navigate tumultuous environments where change is rapid, discontinuous and unpredictable. Innovation, ingenuity and an ability to add value by solving problems are necessary. This course will examine the attributes required of successful entrepreneurs in contemporary leadership roles. Students will learn how to take an idea to impact. They will consider important concepts, such as ethics, sustainability, economic Darwinism, and managing uncertainty. They will discuss product invention, service implementation, economic choice, risk and return, scale and scope, value creation, and small business generation. As a significant course assignment, students will develop a strategic plan for a product, service, startup or organization that is worthy of implementation. No prerequisites required. (Forbes and Hamilton, offered annually) [Prerequisite: Open to First-Year and Sophomore students, or permission of instructor.]

MGMT 120 Economic Principles for the Entrepreneur  The course seeks to provide students with the foundational understanding of microeconomic theory necessary to pursue entrepreneurial enterprises in contemporary markets. Students will acquire the analytical tools for solving complex organizational or policy issues. Key topics will include: economic principles guiding various types of organizations; rational behavior; competition vs. monopoly power; simple game theory; pricing strategies; and production costs and behavior in the short and long-term. This course will be more applied than a traditional intro to economics class, relying on entrepreneurial case studies and news reports as appropriate. [Prerequisite: Open to First-Year and Sophomore students only. Not open to students who have taken or are taking ECON 160.]

MGMT 201 Quantitative Tools for the Entrepreneur  This course covers many basic skills necessary for success in the Management and Entrepreneurship program. The course includes a heavy emphasis on understanding and applying Excel skills. We will use actual start-ups and existing companies for assignments, labs, and projects. Topics covered include: customer discovery, market analysis, survey design, financial statements, financial ratios, data visualization, basic statistical methods, and company valuation. [Prerequisite: MGMT 101, MGMT 120, or ECON 160.]

MGMT 210 Fundamentals of Marketing  This course provides students with a foundational understanding of marketing necessary for designing or evaluating marketing campaigns, whether for business or a nonprofit. Topics address customer and market analysis segmentation, targeting and positioning, product pricing, and placement, social media strategies, regulation, ethical considerations, and communication strategies. After completing this course, students will appreciate how marketing strategies have changed over time, whether because of cultural norms or advances in technology, and will demonstrate the design of effective and ethical marketing strategies. [Prerequisite: MGMT 201.]

MGMT 215 Managerial Accounting  This course emphasizes the need and purpose of accounting information systems for any type of organization. Emphasis is placed on the interpretation of financial statements, terms, and accounting theories utilized by management to effectively participate in managerial activities such as long-range planning, capital budgeting, investments, internal control and various managerial scenarios. The class also covers key regulatory requirements, including the Financial Accounting Standards Board, the Securities and Exchange Commission, and the Sarbanes-Oxley Act of 2002. Students may take Econ 196 as an alternative to MGMT 215. [Prerequisite: MGMT 201.]

MGMT 220 Social Innovation for the Entrepreneur  This course considers the two convergent streams of conceptual thought, activity, and impact associated with the emerging field of social innovation and entrepreneurship. First, we will discover who are social entrepreneurs defined as change agents and pioneers of social innovation. We will together try to understand the knowledge, courage, hope, dreams, personalities, cognition thought-patterns, behaviors, strategies, processes, and acumen of today's social entrepreneurs. Second, this understanding leads to our thinking about the application of entrepreneurship principles to social issues. Furthermore, the uniqueness of the nonprofit form in relationship to government and commercial enterprises is acknowledges, so that students may learn of the importance of social enterprise. Social enterprise - the second major stream of content for the course - utilizes earned income strategies to serve social missions. Students will explore, debate, and question whether purpose and profit can go together. [Prerequisite: MGMT 101, MGMT 120, or ECON 160.]

MGMT 223 Business Sustainability and Social Responsibility  Environmental sustainability means balancing today's ecological needs and society's needs without compromising our ability to meet tomorrow's needs. However, sustainability is a multifaceted concept that includes social and economic impacts. This course provides a unique focus regarding the burgeoning concern for sustainability and sustainable organizational practices. It will also explore successful sustainable business strategies and the management processes needed to support them. [Prerequisite: MGMT 201 or ENV 102.]

MGMT 235 Spatial Business Decisions  This course provides students with the necessary Geographic Information System (GIS) skillset using ArcGIS Pro to analyze and visualize spatial data, e.g., the spatial distribution of demographic and transportation corridor data, as it relates to decisions in the business or nonprofit world. It uses location intelligence and ArcGIS Pro business analysis tools to achieve a competitive advantage and success in business. For example, businesses need to know where to source, operate, and market their product to grow their customer base, and GIS is the appropriate spatially tool to gather and manipulate the appropriate data solve these questions. Students will work through numerous, in-depth, real-world examples using GIS software to learn how location analytics are designed, deployed, and managed for successful outcomes. (Halfman, spring semester) [Prerequisite: MGMT 201.]

MGMT 310 Managerial Finance  This course provides managers and decision makers with the fundamental skills necessary to analyze and understand how businesses make investment and finance decisions. Topics covered include: the concept of present value, discounted cash flow analysis, valuation techniques, capital structure, capital management and investment priorities, risk management, short- and long-term financing, and selected topics in international finance. [Prerequisite: MGMT 215 or ECON 196.]

MGMT 315 Organizational Management  This course offers majors the opportunity to engage materials that will enhance their knowledge of the art and science of management across sectors (i.e., for-profit, nonprofit, public, etc.). The course covers the many roles of managers across enterprises and begins with foundational/historical components of enterprise administration (e.g., Fayol's planning, organizing, coordinating, commanding, and controlling). The course continues with contemporary theories and practices in management (e.g., diversity, equity, and inclusion; lean management; sustainability; flexible work arrangements; data-driven decision-making; learning organizations; intrapreneurship; among others). This course draws on interdisciplinary perspectives on management spanning across nonprofit management, industrial/organizational psychology, sociology, among others. Offered annually. [Prerequisite: MGMT 201.]

MGMT 330 Ideation Lab  In this course, students learn how to identify high-value entrepreneurial ideas, whether in the private or non-profit space. After brainstorming problems worthy of attention and proposing solutions, students work through a structured approach to determine the feasibility and value of each solution. By the end of the of the semester, student teams will vote on which ideas/solutions should be pursued, either in the capstone course (MGMT 400) or as a future endeavor. [Prerequisite: MGMT 201.]

MGMT 338 Entrepreneurship and the Wine Industry in the Finger Lakes  This course explores the intersection of entrepreneurship and the wine industry, focusing on the unique context of the Finger Lakes region. Students will examine the history and development of winemaking in the area, study various business models, and analyze the sustainability practices within the industry. The course will also involve developing a business plan for a new winery venture or a new product line for an existing winery venture. (Offered spring, Hutenhower/Talmage) [Prerequisite: ECON 196 or MGMT 215, and MGMT 210 or WRRH 212.]

MGMT 400 Capstone  Students in this senior capstone experience will identify and tackle real-life challenges in the social, economic and global environment using skills developed in other courses in the major or minor. Capstone projects could include the development and launch of a product, service or organization (for-profit or non-profit). Projects will be required to demonstrate positive social and environmental impact regardless of legal structure. Students will be required to pitch their ideas for social, environmental, or economic innovation to HWS and local community experts. They will use this feedback to ensure their ideas and subsequent innovations have lasting community impact. This course will provide students with opportunities to think systematically and critically to identify and analyze real-world social, environmental, and economic issues. It will provide students with opportunities to brainstorm and construct sustainable and responsible solutions. This course not only focuses on the economic processes and outcomes (e.g., wealth generations and job creation) of entrepreneurship; but also, it explores other domains and bottom lines (e.g., social, environmental, etc.) that must be addressed for the betterment of our world and our diverse societies. Students will be challenged to discover where they fit in regarding bettering our world and society. [Prerequisite: Open to junior and senior students only who are ENTR minors or MGMT majors and have taken MGMT 201.]

MGMT 450 Independent Study

MGMT 456 1/2 Credit Independent Study

MGMT 499 Management Internship 

MGMT 501 Management Strategies for a Changing World  An interdisciplinary, team-taught approach to understanding the challenges and responsibilities managers must confront in any 21st Century organization, including principles of: diversity, equity, and inclusion (DEl); ethical decision making; and sustainability. By recognizing how past practices continue to afford privilege according to race, as well as ethnicity, religion, gender, sexuality, ability, age, and socioeconomic class and how current practices threatens the environmental health of our planet, students will learn how and where change is possible. 'Management Strategies for a Changing World' aims to empower a new generation of leaders impassioned to meet the challenge of combating the connected ills of environmental injustice and social inequality in its many forms. Offered annually. [Prerequisite: Open to MSM students only.]

MGMT 502 Management Accounting  This course will provide a conceptual understanding of the skills necessary to understand and construct financial statements and for the planning and controlling processes of any type of enterprise. Students will learn to effectively manage and control capital assets and human resources and to increase operating income (profits) by setting sustainable goals and determining how to achieve them efficiently. Students will learn how to apply a budget to coordinate the business's activities with the strategic planning process by controlling operations through various costs/benefits analyses including Activity-Based-Costing, Cost-Volume-Profit analysis, and other cost management tools. Students will learn how to make capital investment decisions and why performance evaluation is an integral component in this process. The class will also cover key regulatory requirements, including the Financial Accounting Standards Board, the Securities and Exchange Commission, and the Sarbanes-Oxley Act of 2002. Offered annually. [Prerequisite: Open to MSM students only.]

MGMT 503 Financial Management  This course provides decision makers and managers with the basic finance skills necessary to understand how businesses make investment and finance decisions. Topics covered include: the concept of present value, discounted cash flow analysis, valuation techniques, capital structure, capital management and investment priorities, risk management, short- and long-term financing, and the growing reliance on environmental, social, and governance (ESG) factors. Offered Annually [Prerequisite: Open to MSM students only.]

MGMT 504 Leadership and Innovation  Today's leaders must drive innovation by fostering inclusive workplaces with diverse teams, cultivating organizational cultures that allow for creative ideas and evidence-based solutions and tackling significant issues on a local and global scale. This course offers a vision of contemporary leadership concepts that can be applied in an array of professional contexts along with essential innovation principles necessary for undertaking real world challenges. Embedded within the liberal arts learning, this course is constructed with concepts, theories and models from multitude of disciplines and is designed for for-profit and non-profit leaders who want to strengthen their ability to generate ideas, solve problems, affect and manage change, think creatively, develop strategic plans and pitch and present to an audience. (Offered annually, A. Forbes) [Prerequisite: Open to MSM students only.]

MGMT 505 Business Communication  This course in business communications is designed for graduate students seeking to enhance their professional communication skills in a complex business environment. The course covers a wide range of topics including internal communications, team dynamics, crisis management, change communication, personal branding, and effective presentation skills. Through a combination of theoretical frameworks and practical applications, students will develop the ability to communicate effectively in various business contexts, manage conflicts, and build a strong personal brand aligned with organizational values. This course is designed to enhance both theoretical understanding and practical application of business communication skills. Through engagement with diverse topics, students will leave equipped to navigate complex communication scenarios in various business environments. The course will integrate skill development and self-assessment to foster both individual and organizational communication effectiveness. [Prerequisite: Open to MSM students only.]

MGMT 511 Marketing and Communication  This course provides management students the marketing and communications skills necessary to run successful marketing campaigns, whether for a business or a nonprofit. The course begins with a general overview of basic marketing topics including customer and market analysis segmentation, targeting and positioning, product pricing and placement, social media strategies, and communication strategies. Using case studies, students will critique the effectiveness of various strategies, including consideration of principles of inclusivity, ethics, and sustainability (Staff, Offered Annually). [Prerequisite: Open to MSM  students only who have completed MGMT 501.]

MGMT 512 Organizational Development  This course provides a survey of issues and ideas in management theory and practice. A special emphasis is placed on understanding management as a scientific enterprise, one that is characterized by complex but systematic relationships with inputs and outputs that, if understood, can be applied to increase the performance of individuals, groups and organizations. This course will also consider critical perspectives (i.e., queer, multicultural, indigenous, historical, and others) of traditional approaches to understanding organizational development. While traditional approaches to management learning typically divide individual and organizational considerations between, respectively, "behavior" and "strategy" courses, the unique public administrative perspective taken here encourages students to consider individual and organization level issues as related interactions (Staff, Offered Annually). [Prerequisite: Open to MSM students only who have taken MGMT 504.]

MGMT 513 Business Law  The main goal for this course is to provide management students with an in-depth understanding of the structures, rules, regulations, and principles related to operating different types of entities and organizations (sole proprietorships, LLC, corporation, and partnerships, non-profits). Topics include: corporate law topics (fiduciary duties, tax, merger & acquisition); legal business structures and the liability and tax issues associated with each; real estate law; torts (defamation, theft of trade secrets, fraud, tortious interference with contracts, etc.), and the protection of intellectual property (Staff, Offered Annually). [Prerequisite: Open to MSM  students only who have completed MGMT 501.]

MGMT 514 Data Analytics and Visualization  This course provides students with the skills they need to analyze and to visualize data sets and to communicate the results effectively. Topics include data collection and visualization, descriptive statistics and analysis, probability, survey design, inferential statistics, sensitivity and scenario analysis, and regression analysis - all aimed at providing critical insights for managerial decisions. Software used: Excel and Tableau (Staff, Offered Annually). [Prerequisite: Open to MSM students only.]

MGMT 515 Spatial Management Decisions  This course provides students with the appropriate Geographic Information System (GIS) skillset to analyze and visualize spatial information as it relates to the business or nonprofit world. It uses location intelligence to achieve a competitive advantage and success in business. For example, businesses need to know where to source, operate, and market their product to grow their customer base, and GIS is the appropriate tool to solve these questions. Students will work through numerous, in-depth, real-world examples using GIS software to learn how location analytics are designed, deployed, and managed for successful outcomes. The course uses ArcGIS Pro. (Halfman, spring semester) [Prerequisite: Open to MSM students only.]

MGMT 516 Modern Managers: Essentials for Business Leaders  Modern Managers is not a label but rather a path of development for future leaders that is progressive, reflective of lessons learned during the pandemic caused by COVID-19 and designed to withstand the inevitable turmoil, uncertainty, and rapid change that organizations consistently contend with. Modern managers are clear about their values so they can operate within their environments with authenticity; they care deeply about relationships with people and carefully work within and across differences; they are sound in their fundamentals of contemporary business know how; further, they cultivate excellence in service and understand what drives their clients' behaviors; and last, they value the sense of community they must create with all stakeholders, internally and externally. Modern managers are essential to the future of work. They need tools if they are to be exceptional leaders. [Prerequisite: Open to MSM students who have taken MGMT 504.]

MGMT 521 Nonprofit Management  This course introduces students to the world of nonprofit organizations, whether a governmental agency, academic institution, or one of the many organizations established to provide health services, social services, or public advocacy for environmental, social, or other interests. Topics discussed include the historical and legal contexts of the sector, governance and leadership issues, standards, accountability, and ethics in nonprofits, human resource and volunteer management, funding strategies, and marketing and strategic communications. The course relies heavily on case studies of a wide variety of nonprofits. [Prerequisite: Open to MSM students only.]

MGMT 523 Managing Sustainability  In this course, graduate students learn fundamental concepts related to sustainability and climate change challenges facing society and the systems-based approaches required to create sustainable solutions. Students learn quantitative and qualitative frameworks and life cycle assessment tools being used by companies to evaluate environmental, social, and governance related risks. Students will critically evaluate how companies are reporting sustainability goals and strategies, as well as achieving progress towards their goals. Students will learn and evaluate sustainability strategies and business models that can create opportunities for value and generate revenue for companies. Students will analyze how companies face sustainability challenges and implement practices and policies. [Prerequisite: Open to MSM student only who have taken MGMT 501 (may be taken concurrently).]

MGMT 531 Excel Skills   [Prerequisite: Open to MSM students only.]

MGMT 532 Project Management Skills   [Prerequisite: Open to MSM students only.]

MGMT 541 Experiential Field Trip I   [Prerequisite: Open to MSM students only.]

MGMT 542 Experiential Field Trip II   [Prerequisite: Open to MSM students only.]

MGMT 550 Independent Study 

MGMT 599 Masters in Management Internship  Masters in Management Internship [Prerequisite: Open to MSM students only.]