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POSITION DESCRIPTION

Online Communications Coordinator
Department of Alumni and Alumnae Relations and Annual Giving
Division of Advancement

SUMMARY:

The Online Communications Coordinator will manage affinity-based web and social media applications in support of Alumni and Alumnae Relations and Annual Giving.

RESPONSIBILITIES:

  • Acts as the primary resource and point-person for Advancement's electronic-media applications including the on-line community, broadcast e-mail tool, online registration forms and online giving.
  • Collaborates with Office of Communications in the creation and evaluation of online community site concepts, design or re-design, including those related to the National Regional Network.
  • Provides training and updates to Advancement staff to ensure proficiency in using the iModules platform (current software for the online community).
  • Monitors and analyzes e-mail open rates, click-throughs and other data to evaluate and enhance email communications.
  • Troubleshoots issues and works with iModules technical staff to ensure timely resolutions.
  • Provides daily membership support (customer service) as the in-house contact for all things related to electronic media, particularly iModules.
  • Designs and supports online giving initiatives to ensure ease of giving and growth of on-line contributions.
  • Manages a comprehensive social media program to promote alumni, alumnae and parent engagement.
  • Works with Director of Web Development to maintain and enhance the department's web pages.
  • Designs and runs reports related to programs and events.
  • Maintains close working relationship with Information Technology and Communications staff to ensure compliance with Colleges' online standards while maintaining consistent institutional vision and goals.
  • Manages the acquisition, identification, storage and distribution (for social media and other applications) of Advancement photos and video.
  • Participates in Reunion Weekend and other events as needed.

QUALIFICATIONS:

This individual has a bachelor's degree with course work, training and/or work experience related to information systems, communications and marketing, electronic media and web development. Must have an understanding and demonstrated competence in web-based technologies, including knowledge of HTML and Google Analytics. S/he has strong organizational, writing, and communication skills and the ability to manage multiple projects simultaneously while meeting firm deadlines. Must have a keen understanding of, and sensitivity to, the diverse HWS constituency, and an ability to channel constituent engagement though electronic media. Curiosity, creativity and a sense of humor a must.

OTHER INFORMATION:

This is a full-time, 12-month, benefits-eligible administrative position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. This position will require travel and some evening and weekend obligations. This position description is not all-inclusive, as other tasks or responsibilities may be assigned.

APPLICATION INSTRUCTIONS:

Review of applications will begin immediately. Interested applicants should send a cover letter, resume and the names with contact information of at least three references to:

Office of Human Resources
Hobart and William Smith Colleges
337 Pulteney Street
Geneva, NY 14456
email: ferran@hws.edu
EOE

Hobart and William Smith Colleges are committed to attracting and supporting faculty and staff that fully represent the racial, ethnic, and cultural diversity of the nation and actively seek applications from under-represented groups. The Colleges do not discriminate on the basis of race, color, religion, sex, marital status, national origin, age, disability, veteran's status, sexual orientation, gender identity and expression or any other protected status.

Hobart and William Smith Colleges are a highly  selective residential liberal arts institution located in a small, diverse city in the Finger Lakes region of New York State.  With an enrollment of approximately 2,200, the Colleges offer 62 majors and minors from which students choose two areas of concentration, one of which must be an interdisciplinary program.  Creative and extensive programs of international study and public service are also at the core of the Colleges’ mission.