Graphic Standards Manual

STATIONERY SYSTEM

A coordinated system of Hobart and William Smith stationery and identification materials presents a unified brand. It is expected that all HWS business will be conducted on official letterhead using the approved formats.

Individual departments and programs may not create their own stationery or identification materials apart from the approved Hobart and William Smith system. The approved format will be maintained in all instances with no derivation.

Letterhead
Envelopes
Business Cards
Note Pads


LETTERHEAD

To be used for all official Colleges Communication. (Refer to example).

The only varying fields are Office Name, Address, Phone and Fax Numbers. All other content remains fixed and is preset at the printer. All letterhead will include the Colleges’ official logo and website address www.hws.edu. No other website addresses/URLs will be permitted.

A Word template for electronic mail can be obtained by contacting the Office of Marketing and Communications, Director of Publications.

Goudy Old Style is the recommended font for use in the body of letters.

Ordering: Approved Letterhead and Envelopes can be ordered through the Colleges’ approved vendor. Ordering information can be found online (see link at bottom of page).

Note: Non-specific office letterhead, #10 envelopes, 9 x 12” and 10 x 13” envelopes containing the Colleges logo, general address and phone information (300 Pulteney Street, Geneva, NY 14456; 315-781-3000) can be obtained through Print Services.

ENVELOPES

The Colleges’ Envelopes include the logo and Office Name and Street Address. All envelopes must include a street address approved by the U.S. Post Office. The Colleges’ HWS Post Office has a list of approved street addresses. If your street address is not approved, use the Colleges’ general street address - 300 Pulteney Street, Geneva, NY 14456

Ordering: Approved Letterhead and Envelopes can be ordered through the Colleges’ approved vendor. Ordering information can be found online (see link at bottom of page).

BUSINESS CARDS

In conjunction with the Colleges’ coordinated system of Hobart and William Smith stationery and identification materials, it is expected that all HWS business will be conducted using the approved business card format. Individual departments and programs may not create their materials apart from the approved Hobart and William Smith system. The approved format will be maintained in all instances with no derivation.

The Colleges’ logo and website address are the only logos and web addresses (URLs) that will appear on the business card.

Ordering: Approved Business Cards can be ordered through the Colleges’ approved vendor. Ordering information can be found online (see link at bottom of page).

Approved Business Card layout

NOTE PADS

Specifications
Black and White only
Pads of 100 sheets
1/4 of sheet (5.5 X 4.25”) or 1/2 sheet (5.5 X 8.5”)

Ordering: Approved Note pads can be ordered through the Colleges’ approved vendor. Ordering information can be found online (see link at bottom of page).

Approved Notepad layout

FOLDED NOTE CARDS/ENVELOPES

BLANK INSIDE

Ordering: Approved Note pads can be ordered through the Colleges’ approved vendor. Ordering information can be found online (see link at bottom of page).

CONTACT

Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540
cwilliams@hws.edu


GUIDELINES

General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


DOWNLOADS

Graphic Standards Manual (PDF)

Powerpoint Templates

 

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