Graphic Standards Manual


The Colleges’ logo represents the primary mark of the Hobart and William Smith brand. It presents the Colleges’ image to internal and external audiences and provides distinction from other institutions of higher learning. The only acceptable logo mark is displayed at right. It may not be altered in any way and should never be compressed or extended horizontally or vertically. It is intended to be used as shown.


The Colleges’ logo should be displayed according to these specifications. No other mark or logo should be placed in direct relationship with the primary mark unless specified elsewhere in this manual.

Crests and Colleges name:

  • Hobart Crest and William Smith Crest can only be displayed in this fashion.
  • Hobart on left and William Smith on right.
  • Crests are always of equal size.
  • Crests are closely positioned (approximately 1/16” between crests). This space may vary proportionately with varying sizes.
  • Crests are centered above the Colleges’ name with approximately 1/8” space between bottom of crests and cap height of Colleges name. This space may vary proportionately with varying sizes.
  • All caps. Goudy Old Style. No bold.
  • Type displayed on two lines with Colleges on Line 2.
  • Two points of leading between line 1 and line 2 of Colleges’ name.

Font: Goudy Old Style, Roman. (No Bold*)

Case: All Caps

Ampersand: Ampersand is NOT permitted and the word AND is spelled out in all instances.

Word AND: The word AND is slightly smaller (.825% the point size of rest of text) (i.e. if text is 20 pt., the word AND is .825 x 20 = 16.5 pt.)

Alignment: Centered

Leading: 2 points leading between lines

Lines of type: Stacked in this manner – two lines of type with the word Colleges always appearing on line 2.

* The logo is generally not bolded unless the design or material necessitates for readability. (for example when printing on fabric or vinyl)


Other configurations of the Colleges’ logo may be required due to space constraints. In the case of space constraints the logo mark may be represented in any of these fashions. Same guidelines apply as stated previously.

1. Square or vertical space
2. Linear / Horizontal space


Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540


General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


Graphic Standards Manual (PDF)

Logos (zip)

Email Signature Image (1)
Email Signature Image (2)


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