Graphic Standards Manual

SECONDARY MARKS - ATHLETICS

Hobart Athletics and William Smith Athletics have exclusive use of these marks. Permission to use these marks must be obtained from the Athletics Communications Director.

These logos should never be compressed or extended horizontally or vertically.

Refer to color specifications.

Hobart Athletics
William Smith Athletics
HWS Sailing
Athletic Associations


Hobart Athletics Primary Mark
To be used in Hobart Athletic Communications.

William Smith Athletics Primary Mark
To be used in William Smith Athletic Communications.


HOBART ATHLETICS

Hobart Athletics has exclusive use of these secondary marks. Permission to use these marks must be obtained from the Athletics Communications Director.


Mascot - “Bart”

Hobart Athletics has exclusive use of mascot graphics. Permission to use these graphics must be obtained from the Athletics Communications Director.

Black, Purple 2607, Orange 165
(Skintone 165-45%)

*This graphic should never be compressed or extended horizontally or vertically. The full length graphic’s width:height ratio must always be 1:1.8. The head only graphic is square. The full length graphic should not be cropped in any way other than the one shown above.

WILLIAM SMITH ATHLETICS

William Smith Athletics has exclusive use of these marks. Permission to use these marks must be obtained from the Athletics Communications Director.

*This logo should never be compressed or extended horizontally or vertically. The full length logo’s width:height ratio must always be 1.22:1.

Mascot - Heron

William Smith Athletics has exclusive use of mascot graphics. Permission to use these graphics must be obtained from the Athletics Communications Director.

*This graphic should never be compressed or extended horizontally or vertically. The graphic’s width:height ratio must always be 1:1.6. Also, it is unacceptable make the Heron face left. The Heron always faces right.

HWS SAILING - PRIMARY MARK

This mark is used by the Hobart and William Smith Sailing Teams.

This mark should never be compressed or extended horizontally or vertically. The mark’s width:height ratio must always be 3:2.

ATHLETIC ASSOCIATIONS

Statesmen Athletic Association

Hobart Athletics has exclusive use of SAA graphics. Permission to use these graphics must be obtained from the Athletics Communications Director.

*These graphics should never be compressed or extended horizontally or vertically.

William Smith Heron Society

William Smith Athletics has exclusive use of Heron Society graphics. Permission to use these graphics must be obtained from the Athletics Communications Director.

PMS 579 (light green)

*This graphic should never be compressed or extended horizontally or vertically.

CONTACT

Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540
cwilliams@hws.edu


GUIDELINES

General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


DOWNLOADS

Graphic Standards Manual (PDF)

Logos (zip)

Email Signature Image (1)
Email Signature Image (2)

 

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