Graphic Standards Manual


In an effort to create brand unity across the Colleges, Hobart and William Smith do not create or support secondary logos for individual departments, offices, buildings, programs, lecture series or initiatives. The Colleges encourage the use of the crest logo with the name of the program beneath it.

These logos, in existence before the establishment of the Graphics Standards Manual, may be used with permission from the Vice President for Marketing and Communications.


Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540


General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


Graphic Standards Manual (PDF)

Powerpoint Templates


Preparing Students to Lead Lives of Consequence.