Graphic Standards Manual


If using the Colleges’ logo in email signatures, it is recommended it be configured as such –

Email Signature

Instructions for Microsoft Outlook

  1. Using one of the following links: Stacked Logo - One Line Logo, right click and choose "Save Link as"
  2. Create a new email in Microsoft Outlook and click the "Signature" button found under the "Message" tab.

    Outlook Message Window

  3. Click the "Signatures" item in the drop down list.
  4. In the "Signature and Stationery" dialog box, create a new signature.

    Select signature to edit box

  5. In the "Edit signature" section, place the cursor at the position where you will insert the logo.
  6. Click the Image button.
  7. In the "Insert Picture" dialog box, select the logo you will insert, and click the "Insert" button.

    Insert Picture dialog box

  8. Click the "OK" button in the "Signature and Stationery" dialog box.

    Signature and Stationery dialog box


Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540


General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


Graphic Standards Manual (PDF)

Powerpoint Templates


Preparing Students to Lead Lives of Consequence.