Graphic Standards Manual

COLOR SPECS

The official colors of Hobart and William Smith Colleges are purple and green.

The official colors for Hobart College are purple and orange.

The official colors for William Smith College are green and white.

Spot conversions to process are permitted when running full color print jobs.


Hobart Purple
SPOT COLOR = PMS 2607 (Coated and Uncoated)
CMYK = C-80; M-100; Y-0; K-10
R-79, G-16, B-122
WEB # 472663

William Smith Green
SPOT = PMS 349 (Coated and Uncoated)
CMYK = C-100, M-0, Y-80, K-40
R-0, G-105, B-62
WEB # 00593d

Hobart Orange
PMS 165 (Coated and Uncoated)
C-0, M-75, Y-99, K-0
R-255, G-100, B-24
WEB # ff6418

PMS = Pantone Color

SECONDARY COLOR SPECS

A secondary color palette has been developed to complement the official HWS colors. These accent colors should be used in addition to the official colors and do not replace them.

Spot conversions to process are permitted when running full color print jobs.


BLACK AND WHITE COLOR SPECS

It is acceptable to use the logo in black and white.

It is acceptable to emboss and screen (i.e. watermark) the logo.

It is acceptable to reverse the logo (white against a solid background).

CONTACT

Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540
cwilliams@hws.edu


GUIDELINES

General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


DOWNLOADS

Graphic Standards Manual (PDF)

Logos (zip)

Email Signature Image (1)
Email Signature Image (2)

 

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