Graphic Standards Manual


The Colleges’ Brand Statement may be used in conjunction with the Colleges’ logo or select secondary logos.

It should be displayed as shown here with a period after Consequence.

When used with the Colleges’ logo it should be displayed below the logo using a sans serif font (Arial Narrow).


The Brand Statement may also be used as a graphic in the following ways:

Primary Color Palette
(green) PMS 349
(purple) PMS 2607

Secondary Color Palette
(green) PMS 7496 (50% tint)
(blue) PMS 5415 (40% tint)

Reversed/White against a dark background color.


Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540


General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


Graphic Standards Manual (PDF)

Logos (zip)

Email Signature Image (1)
Email Signature Image (2)


Preparing Students to Lead Lives of Consequence.