Graphic Standards Manual

BRAND STATEMENT

The Colleges’ Brand Statement may be used in conjunction with the Colleges’ logo.

It should be displayed as shown here with a period after Consequence.

When used with the Colleges’ logo it should be displayed below the logo using a sans serif font (i.e. Arial Narrow, Helvetic Neue condensed).

BRAND STATEMENT GRAPHIC

The Brand Statement may also be used as a graphic in the following ways:

Primary Color Palette
(green) PMS 349
(purple) PMS 2607

CONTACT

Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540
cwilliams@hws.edu