Defining and creating your brand

Creating and defining your brand is an essential part of the career development process. All of your application materials, your social media, and how your present yourself in interviews and networking should be consistent and allow you to put your best foot forward.

Resume/Cover Letter

Your resume and cover letter are incredibly important when applying to internships, research opportunities and jobs, as well as networking with alums. Your resume should emphasize and quantify your accomplishments. It is very important that it is free of typos, concise, well organized, and easy to read.

The Career Services Office has several options available to help you with your resume and cover letter:

  • Resume Writing Workshop
    • The Resume Writing Workshop is for students who are in the beginning stages of resume development.  This workshop breaks down the resume section by section and goes over what to include, what not to include, and how to properly format your resume.
    • Register for these events on Handshake
  • Cover Letter Writing Workshop
    • The Cover Letter Writing Workshop goes over the fundamentals of constructing a cover letter.
    • Register for this event on Handshake
  • Schedule an appointment with a Career Assistant
    • Career assistants are well trained student para-professionals who are available to assist students by appointment with resume preparation. To schedule an appointment, you can email, call 315-781-3514, or stop by the office!
  • Schedule an appointment with a Career Counselor
    • To schedule an appointment with a Career Counselor email, call 315-781-3514, or stop by the office!
  • Attend a resume/cover letter clinic
    • The Career Counselors in the Salisbury Center hold weekly resume/cover letter clinics. These are for students who need to make quick updates to their materials, or need them looked over quickly before they submit them to opportunities. These are 20 minute appointments, and are not recommended for students who are still in the beginning stage of developing their resume and cover letter.

To schedule a resume/cover letter appointment email, call 315-781-3514, or stop by the office!


Please visit the networking webpage for further information to help you with networking!


Visit our interviewing webpage for further information to help you with interviewing!


Resume Guide (PDF)
Cover Letter Guide (PDF)
Interviewing Guide (PDF)
Networking Guide (PDF)
Marketing Your Liberal Arts Degree (PDF)

Social Media

Organizations are turning more and more to social media to research potential candidates. Make sure that your social media accounts reflect what you want an employer to know about you. It is also important to Google yourself, see what comes up and see what others are going to see.

Social Media Dos and Don’ts from Time
Facebook Tips from US News and World Report
Twitter Tips from USA Today College
Creating a LinkedIn Profile (PDF)


Salisbury Center for Career, Professional and Experiential Education
300 Pulteney Street
Geneva, NY 14456

Phone: (315) 781-3514
Fax: (315) 781-3515

Location: The Salisbury Center for Career Services is located on the 1st floor of Trinity Hall

Office Hours: Monday-Friday, 8:30 a.m. - 5 p.m.

Appointment Request
If you are a first time user, please sign in with your and follow the prompts.

CA Resume Hours:
The CAs now take appointments. Email to schedule an appointment for resume review.


Career Quizzes

Career Exploration Resources

Exploration Programs

Brand Management (Resumes, Cover Letters, etc.)




Summer Housing

Internship Funding

How to get academic credit for your internship

Job Search

Graduate School

Career Programs and Events

Scholarships and Fellowships







Preparing Students to Lead Lives of Consequence.