Brandi Ferrara
Brandi joined Hobart and William Smith in 1999 and is responsible for strategic leadership and management of the Salisbury Center for Career, Professional and Experiential Education. In addition to overseeing student career development programs, Brandi enjoys helping students to explore career options and engaging with alumni, alumnae and parents. She works with students in all career fields and with those interested in applying to graduate school. Brandi graduated from Johnson & Wales University with a master's degree in teaching and bachelor's degree in marketing.

Carol McCormack
Career Services Administrator
Carol previously worked as a customer service representative for Sodexo at Hobart and William Smith in the Buildings and Grounds Department for 13.5 years, where she assisted many of the faculty, staff and students on campus. A life-long resident of Geneva, Carol’s knowledge of the HWS campus, its community members, and her work with students has made her a valuable resource. Carol assists in providing career services to students, alumni and alumnae. She is also responsible for outcome management goals, event coordination and office management. She also trains and supervises student assistants and provides oversight of all day to day activities of the Career Services office.


Brendan Heffernan
Associate Director
Brendan joined Hobart and William Smith in 2018 after almost five years of working in workforce and career development for a federal contractor in Wilmington, N.C. While in North Carolina, Brendan managed an employment and leadership program for students and alums through UNC-Wilmington’s Career Center. Brendan’s role in the Career Services Office is to advise students and alums on their career path through exploration and counseling on resume and cover letter writing, LinkedIn utilization, mock interviews, and networking practices. Originally from Syracuse, Brendan attended SUNY Oswego where he was a member of the men’s basketball team and earned a bachelor’s degree in communications and a master’s degree in secondary education.

Allison Hubbard

Allison Hubbard
Assistant Director
Allison advises first year students, first time users of the office, and students who may be unsure of their career path by assessing their interests and exploring potential career options. She manages a job shadow program which is available to all students and offers them an opportunity to experience a day in the life in a career field of interest to them. Ali has professional experience in both the non-profit and financial sectors. Most recently, she was the Program Director of SquashBusters, a college access and youth development program that challenges and supports its students to fulfill their greatest potential. Prior to her time at SquashBusters, Ali worked at Brown Brothers Harriman in the Fund Accounting Services Department. Ali was a Division I student-athlete and graduated from Dartmouth College with a bachelor’s degree in Sociology.

Shayne Feinberg P’17, P’20
Assistant Director
Shayne advises students interested in focusing on careers in the “non-profit” sector. She assists students in getting their application materials completed, such as resumes, cover letters and references. In addition, she practices mock interviews with students so that they are prepared and confident when entering the work force and offers networking workshops throughout the semester. Shayne shows students how to connect with HWS alumni and alumnae through the various resources offered in the Salisbury Center for Career, Professional and Experiential Education. Prior to joining HWS nine years ago, Shayne was a special education teacher. She graduated from Nazareth College with a bachelor’s degree in sociology and certification in elementary and special education and received a master’s degree in literacy from SUNY Oswego.

Scott MacPhail, Ph.D.
Associate Director of Health Professions Counseling and Fellowship Advising
Dr. MacPhail advises students interested in careers in the health professions and students applying to nationally competitive fellowships. Prior to joining HWS, Scott was an academic advisor at the University of Rochester specializing in health professions advising. Scott holds a Doctor of Philosophy degree in English from Indiana University – Bloomington, a master of fine arts degree in creative writing from the University of Idaho, a master's degree in English from State University of New York at Stonybrook, and a bachelor's degree in English from the University of Chicago.


Briana Costello '15
Assistant Director
Briana works to identify internship and job opportunities for which students can apply in the “non-profit” sector. In talking with alums, parents, and employers, she is able to develop opportunities in various fields such as public service and government, creative arts and design, education, social justice and advocacy, and the sciences. Through on campus information sessions, as well as off-campus career trips, Briana is able to give students real life examples of what different careers look like. On campus, she works with students to achieve their short term and long term career goals. Briana is a 2015 alumna of William Smith College.


Career assistants are well trained student para-professionals who are available to assist students by appointment with resume preparation. To schedule an appointment, you can request one by emailing or calling 315-781-3514.

Aggie Bisselle '20
Major: Media and Society
Campus Involvement: WS Women’s Club Ice Hockey, America Reads, Club Lacrosse
Favorite thing about HWS: The small intimate classes and living right on the lake.

Hadley Browning '20
Hometown: Natick, MA
Major: Psychology, and a member of the Teacher Education Program
Campus Involvement: WS Cross Country Team, HWS Crossfit, KOSHARE, HWS Leads
Favorite thing about HWS: The Boathouse!

Hamdan Ahmed '20
Hometown: Islamabad, Pakistan
Major: Double major in Computer Science and Mathematics
Campus Involvement: Residential Assistant, Budget Allocator and Social Media Manager of International Student Association (Club), Mentor/Tutor for America Counts & America Reads, Budget Allocator for Project Nur
Favorite thing about HWS: It's a small college so it is easier to make new friends. Besides this, a small college also ensures a great academic experience for every student and makes it easier to work with professors.


The Salisbury Center for Career, Professional and Experiential Education collaborates with internal and external partners to facilitate a comprehensive process that assists students in realizing and fulfilling their career objectives.

We value:

  • Our ability to assess interest, values and skills in order to help create clarity, confidence and direction.
  • Fostering strategic partnerships.
  • Preparing our students to compete for opportunities.
  • Engaging students, alumni, and alumnae in a thorough career development process.


Salisbury Center for Career, Professional and Experiential Education
300 Pulteney Street
Geneva, NY 14456

Phone: (315) 781-3514
Fax: (315) 781-3515

Location: The Salisbury Center for Career Services is located on the 1st floor of Trinity Hall

Campus Map

Driving Directions

Parking Lot Map

Office Hours: Monday-Friday, 8:30 a.m. - 5 p.m.

CA Resume Hours:
The CAs now take appointments. Email to schedule an appointment for resume review.


Preparing Students to Lead Lives of Consequence.