Assistant Athletic Director for External Operations
Department of William Smith Athletics
Division of Campus Life


The Assistant Athletic Director for External Operations is responsible for external operations of the William Smith Department of Athletics. The Assistant Athletic Director will deliver, direct and implement the strategic plan for marketing and promotions, coordinate Heron Society Board of Directors' meetings, manage the Heron Society solicitation schedule, establish and build relationships with William Smith alumnae, direct the Corporate Alliance Program, manage group ticket sales for ice hockey and post season events, lead community outreach, oversee fall sports game management operations, manage new hire processes and provide general consultation to the Director of William Smith Athletics and department staff on federal, state, HWS, NCAA, Liberty League and sport conferences' laws, policies, rules and regulations.


  • Supervise all functions of the department's external operations.
  • In collaboration with the Vice President for Marketing & Communications for the Colleges develop external strategic plan for marketing and promotions.
  • In collaboration with the Office of Advancement assist the Director of William Smith Athletics and the Heron Society Board of Directors in developing and executing a strategic plan for membership growth.
  • Coordinate Heron Society Board of Directors' meetings.
  • Manage the Heron Society solicitation schedule.
  • Establish and build relationships with William Smith athletics alumnae and parents of student-athletes to encourage campus and athletics department involvement and support.
  • Develop, lead and direct the strategic vision of the Corporate Alliance Program.
  • Serve as the department liaison with external constituents in advertising and sponsorships.
  • Efficiently and effectively manage budgets for the Corporate Alliance Program and Heron Society.
  • Manage group ticket sales for ice hockey and post season events.
  • Oversee game day management operations for fall sports.
  • Manage new hire processes for William Smith Athletics.
  • In collaboration with the Vice President & General Counsel serve as the legal consultant to the Athletic Director and department staff as it relates to federal, state, HWS, NCAA, Liberty League and sport conferences’ laws, policies, rules and regulations.
  • Maintain an exemplary standard of conduct.
  • Support and be of service to organizations and agencies that promote sport, conduct competitive opportunities, and provide a forum for learning more about sport.
  • Assist with all William Smith Athletics special events.
  • Represent the department at college events on and off campus and on campus committees.
  • Perform other duties as assigned.


A master’s degree is preferred. Demonstrated knowledge in hiring and legal practices preferred. Education supplemented by a minimum 3 years of work experience in collegiate athletics preferred. Proven ability to write, solicit and negotiate proposals. Excellent communication and interpersonal skills together with the ability to work collaboratively with colleagues and external constituents required.


This is a full-time, 12-month, benefits-eligible administrative salaried position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. during the academic year with a possible shortened workweek during the scheduled summer hours. Some evening and weekend work will be required. The salary is competitive and is negotiable depending on the strength of qualifications. The benefit package includes but is not limited to: 20 days of vacation each year; 10 paid holidays; medical, dental, and vision insurances; long-term disability coverage; life insurance; and retirement benefits. This position is not all-inclusive, as other tasks or responsibilities may be assigned.


Review of applications will begin immediately and continue until the position is filled. Interested applicants are encouraged to submit a cover letter, resume and the names with contact information of at least three (3) professional references to our application service, Interfolio https://apply.interfolio.com/43363.

If you have any questions about using Interfolio, please send to ferran@hws.edu.


Hobart and William Smith Colleges are committed to providing a non-discriminatory and harassment-free educational, living and working environment for all members of the HWS community, including students, faculty, staff, volunteers, and visitors. HWS prohibits discrimination and harassment in their programs and activities on the basis of age, color, disability, domestic violence victim status, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected under the law. Discrimination on the basis of sex includes sexual harassment, sexual violence, sexual assault, and other forms of sexual misconduct including stalking and intimate partner violence, and gender-based harassment that does not involve conduct of a sexual nature.

Founded as Hobart College for men and William Smith College for women, Hobart and William Smith Colleges today are a highly selective residential liberal arts institution with a single administration, faculty and curriculum but separate dean’s offices, student governments, athletic programs and traditions.  The Colleges are located in a small diverse city in the Finger Lakes region of New York State.  With an enrollment of approximately 2,000, the Colleges offer 62 different majors and minors from which students choose two areas of concentration, one of which must be an interdisciplinary program.  Creative and extensive programs of international study and public service are also at the core of the Colleges’ mission.



Preparing Students to Lead Lives of Consequence.