Director of Annual Giving
Office of Advancement


The Director assumes primary responsibility for the planning and implementation of a comprehensive solicitation and stewardship program focused on shaping and promoting a sustainable tradition of annual support. A lead member of the Alumni and Alumnae Relations and Annual Giving team, the Director provides strategic leadership to ensure accelerated growth of the Annual Fund and Parents Fund while supporting overall engagement initiatives.


Affinity, Parent, Class and Reunion Campaigns

  • Oversees Reunion and Class Campaigns and works with the Associate Director for Reunion and Class Campaigns to recruit, train, retain and steward more than 200 Class Agents and Reunion class agents while developing strategies to ensure annual goals are met
  • Oversees the Graduates of the Last Decade (GOLD) program and works with the Assistant Director to ensure participation and giving goals are met
  • Works with the Associate Director for Affinity Engagement to execute successful affinity-based campaigns to enhance giving from these groups
  • Oversees the senior gift program (Stewardson Society) and works with the Assistant Director to ensure its success
  • Works collaboratively with the Director of Parent Relations in the planning and execution of a successful Parents Fund solicitation program

Communications/Solicitations and Stewardship

  • In collaboration with the Office of Communications and Associate Director for Reunion and Class Campaigns, supervises the development, writing, coordination and analysis of direct-mail, electronic mail and social media Annual Fund initiatives
  • Works with Office of Communications and Online Communications Coordinator to ensure dynamic Annual Fund presence on the Web
  • Oversees the paid student calling program (HWS Connect) and works with the Assistant Director/HWS Connect Manager to develop strategies to ensure calling goals are met
  • Works with Director of Donor Relations to provide vision and direction of Annual Fund stewardship
  • Oversees Annual Fund-specific events for volunteers and donors both on campus and regionally

Volunteer Leadership Support

  • Provides direct support to Board and Council leadership assigned to the Annual Fund
  • Ensures Annual Fund participation from all lead alumni volunteer groups, including the Board of Trustees, Alumni and Alumnae Councils, Class Agents, Class Correspondents and regional leadership
  • Supports all regional development coordinators within the National Regional Network 

Leadership Giving

  • Collaborates with Leadership Gifts team to develop annual giving strategies for top prospects
  • Holds his/her own prospect pool and has annual goals for visitation and outcomes


  • Recruits, hires, trains and supervises Annual Fund staff (currently six, including two regionally based staff members and one administrative assistant)
  • Manages department budget to ensure appropriate allocation of program dollars while evaluating needs, policies and procedures
  • Provides effective reporting and analysis to supervisor
  • Serves as lead “ambassador” for the Annual Fund at Colleges’ events on campus and regionally
  • Serves as a member of the Advancement team to support Reunion and Homecoming and Family Weekend and other major HWS events


  • Bachelor's degree required, Master Degree preferred, with five or more years of progressive sales and marketing experience and/or fundraising, preferably in higher education
  • Thorough knowledge of the principles and practices of development with an understanding of annual fund solicitation programs including direct mail, electronic mail, phonathon, class initiatives and reunion campaigns
  • High-energy, outgoing personality and the ability to work with individuals of all ages
  • Advanced people-management skills, including the ability to motivate inspire and support volunteers and professional staff
  • Ability to work independently and as a member of a team to prioritize tasks, juggle multiple competing priorities and meet deadlines
  • Strong computer literacy, including familiarity and comfort with spreadsheets and databases with demonstrated experience conceiving of, building, and executing statistical and analytical reports
  • Advanced understanding of current social media tools (Facebook, LinkedIn, Twitter, etc.) and trends
  • Excellent written and oral communications skills with a creative mindset and an aptitude for marketing and sales
  • Sophisticated understanding of, and commitment to, the role and mission of a selective private liberal arts college and capacity to work creatively, sensitively, and professionally with a diverse constituency
  • Ability to lead by example, exude enthusiasm for the “cause” and assume complete dedication to his/her work, all while maintaining a positive and collaborative work environment
  • Willingness and ability to travel and to work nights and weekends
  • Possession of a valid U.S. driver’s license


This is a full-time, 12-month, benefits-eligible administrative position. Normal campus office hours of work are 8:30 a.m. to 5:00 p.m. This position description is not all-inclusive, as other tasks or responsibilities may be assigned.


Review of applications will begin immediately. Interested applicants should send a cover letter, resume and the names with contact information of at least three references to:

Office of Human Resources
Hobart and William Smith Colleges
337 Pulteney Street
Geneva, NY 14456
email: ferran@hws.edu

Hobart and William Smith Colleges are committed to attracting and supporting faculty and staff that fully represent the racial, ethnic, and cultural diversity of the nation and actively seek applications from under-represented groups. The Colleges do not discriminate on the basis of race, color, religion, sex, marital status, national origin, age, disability, veteran's status, sexual orientation, gender identity and expression or any other protected status.

Hobart and William Smith Colleges are a highly  selective residential liberal arts institution located in a small, diverse city in the Finger Lakes region of New York State.  With an enrollment of approximately 2,200, the Colleges offer 62 majors and minors from which students choose two areas of concentration, one of which must be an interdisciplinary program.  Creative and extensive programs of international study and public service are also at the core of the Colleges’ mission.