Graphic Standards Manual

STATIONERY SYSTEM

A coordinated system of Hobart and William Smith stationery and identification materials presents a unified brand. It is expected that all HWS business will be conducted on official letterhead using the approved formats.

Individual departments and programs may not create their own stationery or identification materials apart from the approved Hobart and William Smith system. The approved format will be maintained in all instances with no derivation.

Letterhead
Envelopes
Business Cards
Note Pads


LETTERHEAD

To be used for all official Colleges Communication. (Refer to example).

The only varying fields are Office Name, Address, Phone and Fax Numbers. All other content remains fixed and is preset at the printer. All letterhead will include the Colleges official logo and website address www.hws.edu. No other website addresses/URLs will be permitted.

Paper: Strathmore Writing 24lb. Ultimate White Wove

Ink: Black plus
Purple - PMS 2607
Green - PMS 349

Goudy Old Style is the typeface for the Colleges’ name on Colleges’ letterhead. Arial Narrow is the san serif font for address information.

A Word template for electronic mail can be obtained by contacting the Office of Communications.

Goudy Old Style is the recommended font for use in the body of letters.

Ordering: Approved Letterhead and Envelopes can be ordered through Eagle Envelope Company using the online Order Form. Follow the ordering and payment instructions. Eagle Envelope will provide proofs to client before printing.

ENVELOPES

The Colleges’ Envelopes include the logo and Office Name and Street Address. All envelopes must include a street address approved by the U.S. Post Office. The Colleges’ Post Office has a list of approved street addresses. If your street address is not approved, use the Colleges’ general street address - 300 Pulteney Street, Geneva, NY 14456

Paper: Strathmore Writing 24lb. Ultimate White Wove

Ink: Black plus
Purple - PMS 2607
Green - PMS 349

Ordering: Colleges approved Letterhead and Envelopes can be ordered through Eagle Envelope Company, Ithaca, NY, using the online Order Form. Follow the ordering and payment instructions. Eagle Envelope will provide proofs to client before printing.

Note: Generic letterhead, #10 envelopes and 10 x 13” envelopes containing the Colleges logo, general address and phone information (300 Pulteney Street, Geneva, NY 14456; 315-781-3000) can be obtained through Print Services.

BUSINESS CARDS

In conjunction with the Colleges’ coordinated system of Hobart and William Smith stationery and identification materials, it is expected that all HWS business will be conducted using the approved business card format. Individual departments and programs may not create their materials apart from the approved Hobart and William Smith system. The approved format will be maintained in all instances with no derivation.

The Colleges’ logo and website address are the only logos and web addresses (URLs) that will appear on the business card.

Approved Business Cards can be ordered through The Printing Center, 44 Linden Street, Geneva, NY using this online Order Form. Follow the ordering and payment instructions. The Printing Center will provide proofs to client before printing.

Specifications
Stock: Strathmore Writing 80lb. cover Ultimate White Wove.
Ink: Hobart - PMS 2607 purple plus Black
William Smith - PMS 349 Green and Black

Approved Business Card layout

NOTE PADS

Specifications
Black and White only
Pads of 100 sheets
1/4 of sheet (5.5 X 4.25”) or
1/2 sheet (5.5 X 8.5”)

Colleges approved Notepads can be ordered through The Printing Center, 44 Linden Street, Geneva, NY, using the online Order Form. Follow the ordering and payment instructions. The Printing Center will provide proofs to client before printing.

Approved Notepad layout

CONTACT

Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540
cwilliams@hws.edu


GUIDELINES

General Guidelines

Logo/Primary Mark

Individual Logos - Restricted

Color Specificatons

Brand Statement

The Seals

Secondary Marks

Secondary Logos

Stationery System

Stationery System - Restricted

Email Signature

Power Point Slide


DOWNLOADS

Graphic Standards Manual (PDF)

Logos (zip)

Email Signature Image (1)
Email Signature Image (2)

 

Preparing Students to Lead Lives of Consequence.