Aldi Re-launches Fitness Website
Posted on Thursday, October 03, 2013
Hobart alum Chris Aldi '94 is re-launching his website FitInspire.com, a fitness coaching site that works with members to achieve their health and wellness goals, with a focus on expanding it globally. Aldi created a coaching system he calls "Five Strides to Fitness Success," involving goal setting, effective habits, behavior change, lifestyle modification, and time management. An online fitness coach helps members with these life skills through unlimited e-mails and weekly live chat sessions. Aldi emphasizes that his coaching program involves "sustained lifestyle changes to maintain throughout one's life" and that it is not a quick-fix scheme.
Aldi originally founded FitInspire in December 2010 from his home office in Tampa, Fla., assisted by a web designer/videographer. He wrote the site content and taught himself search-engine optimization, e-mail marketing, and online marketing, including Google Adwords. He also took advantage of social media marketing by creating a Facebook business page, establishing coaching tweets on Twitter, and utilizing YouTube.
While at Hobart, Aldi majored in sociology with a minor in psychology and found both disciplines relevant to his chosen career. "For four years I studied, observed, and analyzed people," he explained, noting he studied groups of people in sociology and individuals in psychology. "Whether teaching a muscle conditioning class or yoga class involving a group of people or providing a one-on-one personal training or private yoga session, having a high level of interpersonal skills is critical to being a successful fitness professional and helping to achieve wellness goals for each person."
During his time as a Hobart athlete, playing football and participating in track and field, he was able to apply the life skills that he later turned into his "Five Strides to Fitness Success."
Citing the obesity epidemic in the United States and in other countries he says, "Five Strides to Fitness Success will help lessen this problem." His ultimate goal for his company is to see it "positively affecting the health and well-being of people on a global scale."
Aldi earned his B.A. in sociology and was a member of Chi Phi while at Hobart.
Visit Aldi's site at www.fitinspire.com for more information about the company.