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Helme ’79 Launches R.I. Magazine

Posted on Friday, December 07, 2012

Lisa Helme '79 was recently featured in an article in BYM Product and Industry News. She and Mike Danforth have purchased the right to publish and launch Coastal Angler Magazine Rhode Island edition. The article notes, "Avid anglers with a passion for the coast, Danforth and Helme bring extensive experience providing print and digital advertising and content marketing solutions to clients of all sizes."

Helme is quoted, "The time is right to launch a well-written, targeted, angler and outdoor enthusiast publication in Rhode Island for folks like us who love the coast and spend as much time as possible on the water - ideally with a fishing rod in our hands."

She continues, "Rhode Island has deep roots in the marine industry. Its business development and tourism boards, and many local businesses produce and support world-class events - from boat shows to chowder fests, and foodie galas that bring in visitors from across the region and the country. There are amazing fish-tales to be told, pictures to be shared and important information to bring together in one special publication crafted for the Rhode Island fishing and outdoor enthusiast."

Helme earned a B.A. in economics from William Smith.

The full story follows.


BYM Product and Industry News
Coastal Angler Magazine launches Rhode Island edition

November 21, 2012

Coastal Angler Magazine, a premier resource for anglers and outdoor enthusiasts, announced today that publishing veterans, Mike Danforth and Lisa Helme, have purchased the right to publish and will launch Coastal Angler Magazine Rhode Island Edition. Avid anglers with a passion for the coast, Danforth and Helme bring extensive experience providing print and digital advertising and content marketing solutions to clients of all sizes.

"The time is right to launch a well-written, targeted, angler and outdoor enthusiast publication in Rhode Island for folks like us who love the coast and spend as much time as possible on the water - ideally with a fishing rod in our hands," said Helme, Publisher and co-owner Coastal Angler Magazine Rhode Island Edition. "Rhode Island has deep roots in the marine industry. Its business development and tourism boards, and many local businesses produce and support world-class events - from boat shows to chowder fests, and foodie galas that bring in visitors from across the region and the country. There are amazing fish-tales to be told, pictures to be shared and important information to bring together in one special publication crafted for the Rhode Island fishing and outdoor enthusiast."

Each issue of the Rhode Island edition will deliver the local news anglers need - including tide tables, ‘What's Biting?' columns from Rhode Island's best charter captains, product news and field tests, hot trends, and the latest gizmos and gadgets, as well as kayak fishing insights. In addition, both established and up-and-coming chefs will contribute a regular ‘Sea-to-Table' column. Written by and for anglers and outdoor enthusiasts, local, regional and national experts will provide editorial content ranging from coastal conservation issues and legislative trends to bucket list expeditions on the water worldwide.

"Coastal Angler Magazine Rhode Island Edition is committed to preserving and supporting the Rhode Island coast and businesses which depend on it," said Danforth, co-owner. "We will provide advertisers an effective media to connect with new and existing customers. The print edition will be distributed at marine and outdoor retailers, Rhode Island and regional events including the Newport, Providence, and New York Boat Shows, and at local welcome centers and places anglers gather. In addition to local Coastal Angler Magazine Rhode Island opportunities, advertisers can also geo-target using the New England regional or national editions of the magazine. The Rhode Island microsite is coming soon with opportunities for member boards, blogs and real time information on local fishing."

After graduating from Hobart and William Smith College, Helme was an environmental activist with the Connecticut Citizen Action Group (CCAG) and later worked for U.S. Senator Lowell Weicker. She began her advertising career with American City Business Journals and spent thirteen years at Institutional Investor Magazine. Danforth worked for Ducks Unlimited and American Banker before joining Newsweek. In 1999, they were both part of the launch team for The Deal, LLC which grew to include e-newsletters, a weekly magazine, website, events and more covering Mergers and Acquisitions for the deal community. Connecticut residents who spend as much time as possible on the waters around Nantucket, Shelter Island and Rhode Island, the couple have six children and two Labradors, and enjoy fishing for blues and stripers from their Hydra-Sports center consol. Danforth also fishes the canyons for tuna when he can hitch a ride.

Coastal Angler Magazine Rhode Island will join the more than 50 local editions of Coastal Angler Magazine. It will deliver news covering Rhode Island's 400 miles of coastline and 700 miles of river in a fresh and unique editorial format for fisherman and lovers of everything outdoors. The first Coastal Angler Magazine Rhode Island Edition will hit stands in late December 2012. For more information on Coastal Angler Magazine Rhode Island Edition, please contact

lisad@coastalanglermagazine or visit www.coastalanglermagazine.com.

Coastal Angler Magazine Rhode Island is a member of the Newport Chamber of Commerce and has a pending application with the Rhode Island Marine Trade Association.

Coastal Angler Magazine and The Angler Magazine operate franchises in the West Coast, Hawaii, Gulf Coast, Southeast, East Coast, Northeast, as well as Florida and the Bahamas. With a combined monthly circulation of 500,000+, Coastal Angler/The Angler Magazine has emerged as the preferred resource for outdoor enthusiasts.

 

 

 


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