Carr '86 Named CMO
Posted on Tuesday, November 29, 2011
Rebecca G. Carr '86 has been named chief marketing officer for Foxwoods Resort Casino. As such she is a member of the executive team reporting directly to Chief Executive Officer Scott C. Butera.
With more than 25 years of experience in marketing some of the world's largest and most prestigious brands, Carr will play a key role in shaping Foxwoods brand identity as it prepares to compete for both consumer and corporate business in the Northeast and beyond.
"Rebecca Carr is a highly skilled marketing professional with world class experience," said Butera in a press release announcing her role. "Her proven track record for both leading high performing teams and establishing global brand prominence for Fortune 50 businesses will be a tremendous asset to Foxwoods as we look to transform and elevate our brand in the market."
Carr is responsible for all aspects of marketing and communications including strategy, competitive intelligence, advertising, brand, segmentation, direct marketing, interactive (web) and social media, events, promotions, loyalty programs, sponsorships, and public relations.
Prior to joining Foxwoods, she was vice president of global marketing at Verizon Business where she led the company's marketing initiatives targeted to national and multi-national businesses. She successfully transformed its brand to a solutions and consulting business and elevated sales effectiveness in key strategic products. Under her leadership, Verizon Business grew its global market share and elevated its perception in the market.
From 2003 to 2006, Carr was the vice president of marketing for MCI Communications where she was responsible for brand, communications, segmentation, sales enablement and marketing campaigns globally. She led the re-branding and re-listing efforts for MCI and established it as a global market leader.
Carr spent the first 11 years of her career in sales, where her ability to understand clients' business objectives coupled with powerful value propositions made for a winning combination. She sold multi-million dollar global solutions to Fortune 100 businesses and was consistently awarded as a top performer.
A graduate of William Smith College, Carr earned a B.A. in French. She spent a year in Paris at the Institute of European Studies. Carr has held trustee positions within charitable organizations and has been an active member of several mentoring organizations.
Information received via a press release issued by Foxwoods Resort Casino.