Social Media Super Users

by Kristyna Bronner ’14

Whether sharing pictures or posting status updates, social media is an easy and effective way to stay in touch and show support for HWS. Since joining Facebook in 2007, the Colleges have used social media to engage with members of the Hobart and William Smith community and as new networks have become available, the Colleges have expanded their presence online — joining Twitter in 2009 and Instagram in 2012. Today, the Colleges’ social media feeds serve as a tool to easily interact with students, alumni and alumnae, parents and friends of the Colleges.

A typical day on the Colleges’ social media feeds ranges from a story about a student or faculty accomplishment to “throwback” (historic) photos or a beautiful shot of Seneca Lake. But, perhaps the best reason to check the Colleges’ social networking feeds every day is to connect with fellow fans of HWS.

Carol Ulmer ’72

We reached out to our Facebook and Twitter super-users to discuss what keeps them motivated to stay engaged with the Colleges.

Facebook Super-User: Carol Ulmer ’72

When Carol Ulmer ’72 applied to colleges as a senior in high school, William Smith was her first choice. There, she double majored in mathematics and economics, volunteered in Geneva as a tutor, and served as head resident of Sill House her senior year. After graduating, she began her first job at a consulting firm, Arthur D. Little Inc., in Cambridge, Mass., and later worked as a corporate banker for more than 20 years. She recently retired from the Wharton Music Center in Berkley Heights, N.J.

Ulmer has stayed engaged with the Colleges in many different roles over the years—as alumnae chair of the Annual Fund, class agent, hosting alumni and alumnae events at her home and as a member of the Board of Trustees. To Ulmer, staying involved is important.

“It was the best time of my life. I just got so much out of being there, not only academically, but the people that I met. I feel like I owe so much to the Colleges for who I am now,” she says. “College is a place where people grow up and learn to be themselves. That was true for me. I came from a really small town, and I was the first one to go to college from my family. It was really a brave new world for me. I became a totally different person and a better person for that.”

Ulmer says she mostly uses Facebook and the HWS weekly e-newsletter to keep up with what’s happening on campus and with her former classmates. She points to the Classes of 1972 Facebook page as a great resource for staying connected with members of her class. After the Classes’ 40th Reunion in 2012, people began to post on the page more frequently.

“I now have a group of people, some of whom I didn’t even know when I was at school, who are now my Facebook friends. I find it really great to have that connection. It’s so much easier to keep in touch and know how people’s lives are going,” she says.

Adam Goldstein ’08

Twitter Super-User: Adam Goldstein ’08

Adam Goldstein ’08 first visited the Colleges on a beautiful summer day with his mother. At Hobart, he majored in economics, minored in public policy, completed an independent study and studied abroad in Geneva, Switzerland. Goldstein was involved with the debate team, Hobart Student Government and was a member of Phi Sigma Kappa. He now works as a senior energy sector analyst at Booz Allen Hamilton in Washington, D.C.

“It was a very special time in my life. I have some really positive memories and great friends that I made there,” he says.

For Goldstein, Twitter, his favorite social network, is an easy way to stay connected. Goldstein enjoys seeing campus photos as well as posts about student life and campus happenings.

“When a photo pops up in my timeline and the Quad is covered in snow, it brings back so many memories and can really brighten my day,” he says. “In D.C. the seasons change but not in quite as dramatic a way. It can be a nice way to see what hasn’t changed and what has changed at HWS.”

For alums looking to reconnect with the Colleges, Goldstein offers some advice. “Connect with a local National Regional Network representative. Regional HWS events are a great way to keep in touch with alums living in your area. Stay engaged with that’s happening on social media, especially if it’s hard to get to regional events,” he recommends.


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